{"product_id":"platinum-shampoo","title":"OYA Blonde Platinum Shampoo Sulfate Free","description":"\u003cp\u003eOYA Platinum Shampoo, with its cool violet base, is designed to prevent brassy tones in blondes and brunettes and yellow tones in gray hair. This gentle cleansing shampoo also contains natural extracts of Sea Kelp, Blue Sea Kale, Green Tea and Sunflower with moisturizing provitamin B5 (Panthenol).   \u003cbr\u003e\u003cbr\u003eSizes - 300 ml \/ 10.1 fl oz,  | 1000ml \/ 33.8 fl. oz.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: What is OYA Blonde Platinum Shampoo?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e OYA Blonde Platinum Shampoo is a sulfate-free, violet-pigmented toning shampoo that cleanses and corrects tone in one step. It prevents and reduces brassiness in blondes, highlighted hair, and grey hair while delivering moisture and shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: What are the key ingredients and benefits?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e — neutralize yellow\/orange brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp, Blue Sea Kale \u0026amp; Green Tea\u003c\/strong\u003e — nourish with minerals and antioxidants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Extract \u0026amp; Panthenol (Provitamin B5)\u003c\/strong\u003e — hydrate, strengthen, and add shine. Benefits include effective tone correction, gentle cleansing without stripping, moisture retention, enhanced brightness, and healthy-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: Who is OYA Blonde Platinum Shampoo best for?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e Ideal for clients with:\u003c\/p\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003eBleached, highlighted, platinum, or light blonde hair.\u003c\/li\u003e\n\u003cli\u003eNatural or colored grey hair prone to yellowing.\u003c\/li\u003e\n\u003cli\u003eBrunettes with highlights needing brass control.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to maintain cool, icy, or platinum tones without harsh formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: How do you apply OYA Blonde Platinum Shampoo?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col dir=\"auto\"\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount and massage into the scalp and lengths.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e2–5 minutes\u003c\/strong\u003e for stronger toning effect.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Follow with OYA Rinse Out Conditioner or Velvet Instant Treatment for best results. Use 2–3 times per week.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: How often should you use it?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e Use 2–4 times per week depending on how quickly brassiness returns. For maintenance, alternate with a regular shampoo like OYA Sulfate-Free Shampoo.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: What results can clients expect?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003eReduced yellow\/orange brassiness for cooler, brighter tones.\u003c\/li\u003e\n\u003cli\u003eClean, refreshed hair with added moisture and shine.\u003c\/li\u003e\n\u003cli\u003eMaintained platinum or blonde vibrancy.\u003c\/li\u003e\n\u003cli\u003eSoft, healthy-looking hair without dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: Is OYA Blonde Platinum Shampoo safe?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e Yes. It is a gentle, sulfate-free, color-safe professional formula. Avoid eye contact.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: Available sizes and packaging?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e 300 ml (10.1 fl. oz.) and larger professional sizes.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eQ: Where can stylists buy OYA Blonde Platinum Shampoo?\u003c\/strong\u003e \u003cstrong\u003eA:\u003c\/strong\u003e Through authorized professional distributors such as Reliable Beauty Supply, SalonCentric, and other OYA Beauty partners. Contact your distributor for wholesale pricing and full OYA care line support.\u003c\/p\u003e","brand":"Reliable Beauty Supply","offers":[{"title":"300 ml \/ 10.1 . oz.","offer_id":48380305473784,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"1000 ml \/ 33.8 . oz.","offer_id":48380305506552,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/2833\/1512\/files\/oyablondeshampooretail.jpg?v=1778787353","url":"https:\/\/reliablebeautysupply.com\/products\/platinum-shampoo","provider":"Reliable Beauty Supply","version":"1.0","type":"link"}