Redken - Color Gels Lacquers Permanent Liquid Color FASHION

What It Is

Permanent liquid haircolor with intense saturation and lacquer shine. Great for gray coverage and quick processing time.

What It Does

• Express application and processing time

• Maximum saturation, shine and up to 100% gray coverage

• New red technologies to guarantee vibrant, long-lasting red results

• 1:1 shade match with your favorite demi permanent color, Redken Shades EQ Gloss, for easy refresh

• New formula is used with Redken Pro-Oxide Cream developer.

What Else You Need to Know

Color Gels Lacquers is the industry’s exclusive professional liquid permanent haircolor.

Color Gels Lacquers features 37 beautiful shades that match seamlessly with Redken Shades EQ Gloss, allowing you to give your clients the perfect rotuch and refresh! Apply alkaline Color Gels Lacquers on Zone 1 (regrowth) and acidic Shades EQ Gloss on Zones 2 & 3 (midlengths and ends) for maximum color results and minimum stress on hair.

With the reinvention of Redken’s Color Gels Lacquers, there are now two liquid colors to love behind the chair – Color Gels Lacquers & Shades EQ Gloss. Pair these two liquid haircolor lines to create the modern color techniques your clients are asking for, including color melts, root shadows and much more! Color Gels Lacquers should be used on virgin hair, “zone 1”, and Shades EQ Gloss should be used throughout mid-lengths and ends.

While Color Gels Lacquers will provide a diverse range of shades for any client, this permanent color range is perfect for clients who prefer a cooler taste of color.

FAQs

1. What hair types and service goals is this product best suited for?
The “FASHION” variant of the Color Gels Lacquers line is designed for clients seeking bold, creative, high-saturation colour results (such as fashion tones, vivid shades, pastel overlays, and rich chromatics). It works on all hair types—especially where stylists want to deliver statement colour rather than just natural deposit. 

2. What key benefits should stylists highlight to their clients?

• Delivers intense pigment and lacquer-like shine, giving a polished, high-gloss finish alongside vivid colour payoff. 

• Professional 1:1 mixing ratio (colour : developer) simplifies service and ensures consistency. 

• Proven grey-coverage and deposit-performance even in the fashion range, offering service versatility from bold shades to root coverage. 

3. How should stylists apply it in the salon (and what should clients know for take-home)?

• Mix the fashion shade with the compatible developer at 1:1 ratio as per brand protocol. 

• Prepare the hair (base level, porosity, prior colour history) then apply saturating the sections to achieve even coverage. Because fashion shades may deposit differently, monitor processing time accordingly.

• Rinse thoroughly, condition as required, and advise clients to use colour-protecting after-care (shampoo, conditioner, UV/heat protectant) to maintain the vivid result.

• Take-home message: For fashion tones, clients should expect more frequent refresh/maintenance, and use high-quality after-care to sustain the vibrancy and shine.

4. Will it weigh hair down or compromise texture/finish?
No — although delivering bold results, the formula is engineered for professional performance with shine and movement rather than heaviness. Stylists should still assess hair condition (especially if previously lightened) and choose the appropriate developer/time to avoid over-processing or texture loss. 

5. What makes this product stand out compared with generic fashion-colour or permanent colour lines?

• Combines high saturation + lacquer-like finish + professional 1:1 mixing in one system, allowing stylists to create vibrant services without sacrificing finish or performance.

• Because it is part of the Redken professional system, it supports strong service narratives: “premium performance, vivid fashion tones, efficient service workflow” — which is ideal for your beauty supply distributor / salon audience.

• Enables upsell of fashion colour services (which often command higher service pricing) and positions your Shopify offering as one that supports stylists delivering high-end results.