57 YEARS AND
We are a family you can rely on. Our customers know this, so they trust that their products will be of the highest quality, delivered on time, and with care. We are a family owned full service wholesale beauty distributor, we look forward to giving you great service and providing you with the highest quality brands in the beauty industry.
Our father/grandfather Thomas Jones was a true patriot who fought in the Navy in WWII. After receiving a purple heart and celebrating the end of the war, he met the love of his life, our mother/grandmother Mavis Jones. Our father hitchhiked to his job from Edgerton to Janesville 5 days a week for over 2 years because they could not afford a car. After saving for years they bought a lot in Edgerton in the late 50’s and Thomas built a home himself from the ground up.
This house became a large gathering place for many people and would soon become the home of Mavis’ Beauty Salon. Mavis was a hard working woman in the 50’s opening and owning her own very successful beauty salon.
Tom’s job began taking a toll on his health and body and Mavis saw an ad in the paper for an outside sales beauty supply job. She encouraged him to apply for it to get him away from such a physically hard job which he had been doing for many years. He was hesitant because he knew nothing about beauty products, but Mavis assured him she would help teach him the industry.
Tom got the job and it was far less physical but now he had the stress of sales and the mental pressure of being able to provide for his family. He excelled at the sales and did very well but wanted more for his family. With the encouragement from Mavis, Tom broke away and started his own distributorship, Reliable Beauty and Barber Supply, 57 years ago.
Tom called on salons in southern Wisconsin 4 days a week and drove into Milwaukee, where the headquarters of Reliable were, to help run the business. When Tom developed health problems, Connie (his daughter and current owner), filled in for him in outside sales on a “temporary” basis. This temporary job became a 45 year and counting career for Connie. Tom drove 3 hours a day, 4 days a week into Milwaukee to work because he did not want to disrupt Mavis’ Beauty Salon and uproot his family. He thrived in the industry he once knew nothing about and worked extremely hard to make Reliable a very successful busines
STILL FAMILY OWNED
Connie was eventually brought into the office to learn the business end of Reliable and took over the business so Tom and Mavis could retire to enjoy their golden years together. Tonya (Connie’s daughter) followed suit and began calling on salons in Southern Wisconsin. Through Reliable’s prosperity and Mavis’ Beauty Salon, Tom and Mavis have blessed our family in countless ways. It is such an incredible honor to carry on our dad/grandfather’s and mom/grandmother’s legacy through Reliable. We have also been very blessed with many loyal salon customers throughout all these years. We sincerely thank all of you for believing in us.
Reliable is still in existence and is still family owned! As if 2020 was not enough for everyone in the industry, we decided to move our warehouse from Milwaukee to Janesville in 2021.
Being a family owned business is something we are so very proud of and it is because of YOU and our VERY loyal employees we are able to continue to carry on our family’s legacy.