Redken - Color Thickener

What It Is

Color Thickener will thicken your favorite haircolor product consistency for control and added creativity, without altering product performance.

FAQs

1. What is this product and who should stylists use it with?
This is a viscosity-adjuster for hair colour and lightener services: it “thickens your favourite hair-colour product consistency for control and added creativity, without altering product performance.”
Ideal for stylists who need better control of runny colour or lightener mixes (e.g., vertical balayage, root smudges, dimensional work) and want to customise the consistency without affecting lift or deposit.

2. What key benefits should stylists highlight to their clients?

• Allows for more control of application flow: thicker mixture means less dripping or running on the scalp, and more precision. 

• Maintains the original performance of the colour or lightener (i.e., it doesn’t slow lift time or reduce deposit) — according to product claim. 

• Enhances creativity: stylists can modify the formula thickness for different techniques (foils, balayage, roots) to tailor service quality.

3. How should stylists apply it in-salon and what advice for clients (take-home context)?

• After mixing your colour or lightener per brand instructions, add approximately ½ to 1 teaspoon of the Color Thickener (for a 4 oz mixture, or as stylist deems) and mix thoroughly; allow ~30 seconds for thickening. 

• Apply the mixture as usual, using the now-thicker consistency to target sections with better control (e.g., root zone, vertical foils).

• For take-home note: While this product is professional/back-bar use, stylists can explain how consistency impacts service quality and why it adds value to the service.

4. Will it weigh hair down, affect texture or interfere with results?
No — it is designed to adjust viscosity only, not to deposit pigment, alter lift time or change the final finish of the service. According to the product claim: “without altering product performance.” 
However, stylists should still monitor hair condition, previous processing and porosity—thicker mixtures may process differently (heat transfer, saturation) so professional judgement remains necessary.

5. What makes this product stand out compared with generic thickening additives or “drag reducers”?

• It’s a professional-grade accessory product specifically designed for colouring services, rather than just a styling thickener — making it a meaningful upsell in the salon context.

• Provides service differentiation: offering more controlled, high-precision applications (especially relevant for modern techniques like hand-painted balayage, root melts, creative colour).

• Because the formula doesn’t interfere with lift/deposit, it removes the “trade-off” many stylists face when trying to thicken a mix (e.g., adding powder or a separate thickener that slows processing).

• Good fit for your distributor model: you can position this as a “pro tool” accessory that enhances service quality rather than a large volume consumable.