Redken - Shades EQ™ Gloss Demi-Permanent Equalizing Conditioning Color - Crystal Clear Hair Toner

• Acidic pH = Ensures Gentle Processing for Outstanding Condition and Shine
• Long-Lasting Colorants = Creates Vibrant Color that Fades on Tone
• No-Ammonia, No-Lift Formula = Minimizes Swelling and Cuticle Damage
• Wheat Amino Acids = Help Lock In Moisture and Protect Condition of Hair
• Silicone = Improves Shine and Wet Combability

FAQs

1. What is Shades EQ Gloss Crystal Clear and who should stylists use it for?
This product is a no-ammonia, acidic pH demi-permanent “gloss/conditioner colour” from the Redken Shades EQ line. It’s designed to refresh the hair, add shine and tone rather than make a major colour change. 
Stylists often use it for clients who want a “just finished” polish, a colour boost, or to blend greys subtly in between major colour services. 

2. What are the key benefits stylists should highlight to clients?

• Gentle, no-ammonia formula with an acidic base that helps seal the cuticle, deliver smoothness and gloss. 

• Delivers up to 100% more shine (shade-dependent) according to Redken. 

• Versatile: can be used as a glaze, a colour refresh, or to equalize colouring, and even blended/diluted with Crystal Clear to customise intensity. 

• Helps maintain colour vitality and finish between colour services, making it a valuable upsell add-on for salons. 

3. How should stylists apply it in-salon (and what should clients know for take-home)?

• Mix Shades EQ Gloss (Crystal Clear or other shade) with the proper developer at the recommended ratio (typically 1:1 with the Redken Shades EQ Processing Solution) per brand instructions.

• Apply to clean, towel-dried hair (or as per service protocol), ensure even saturation, process at room temperature for about 20 minutes (source for typical processing) then rinse thoroughly. 

• For salon take-home or maintenance: recommend clients come in every 4-6 weeks to refresh gloss, or use as a finishing service to extend shine and colour life. 

4. Will this weigh hair down or leave residue or compromise texture?
No — because it’s formulated as a conditioning demi-gloss rather than a heavy permanent colour, the finish is lightweight and polished. The acidic pH and wheat amino-acid formula aim to support hair fibre quality rather than saturate with heavy pigment. 
However, stylists should still assess hair condition (porosity, previous processing) and adjust volume and time accordingly to maintain movement and avoid flattening finer textures.

5. What makes this product stand out compared with generic demi-permanent or gloss treatments?

• The liquid acidic consistency of Shades EQ (as opposed to a cream or gel) allows traditional application plus high-finish gloss results. 

• The brand communicates “refresh all Redken permanent haircolour” which positions this as both a service‐and‐maintenance product. 

• Offers both performance (shine, conditioning) and versatility (glaze, refresh, tone) which aligns well with salon upsell strategy: more than just pigment, it’s finish + service refresh.

• Because this product is widely recognized and used in professional salon services, it enhances the perceived value of the colour service when included.