Redken - Shades EQ™ Processing Solution For Hair Toner
- In stock, ready to ship
- Inventory on the way
What It Is
The dedicated developer for Shades EQ Gloss that is approximately a 7-volume hydrogen peroxide developer.
What It Does
• Specifically formulated to maintain an acidic pH and stabilize viscosity.
• Used with Shades EQ Gloss it ensures the proper tone, depth and durability.
• Doesn't lift hair’s natural pigment.
What Else You Need to Know
Exclusive to Redken:
Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
Shades EQ provides the industry's best true violet acidic toner!
• The best-selling 09V is every stylist's must-have.
How To
• Mix in a 1:1 ratio with Shades EQ Gloss.
• Shades EQ Gloss may be applied with a bowl and brush or bottle and may be diluted with Crystal Clear to lessen intensity or customize any shade.
• Process at room temperature for 20 minutes, up to 40 minutes for gray hair.
• For resistant hair, process for 15 minutes with plastic cap under pre-heated warm dryer. Remove cap and cool for 5 minutes.
• For resistant gray hair, process 20 minutes with plastic cap under pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.
• Follow with Color Extend Shampoo and Conditioner.
*No other developer may be substituted for Processing Solution. To do so would cause unpredictable results.
PRO TIP: Shades EQ Processing solution is a dedicated developer for Shades EQ Gloss shades that is formulated to maintain an acidic pH and stabilize viscosity. The liquid formula is perfect for bottle application.
Ingredients
FAQs
1. What is Shades EQ Processing Solution and who should stylists use it with?
This is the dedicated developer for the Shades EQ Gloss demi-permanent hair colour line. It’s formulated to be mixed with Shades EQ Gloss and is designed for toning, glossing, refreshing colour — without lifting the natural pigment.
2. What are the key benefits stylists should highlight to their clients?
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Maintains an acidic pH which helps control cuticle opening and provides better condition and finish.
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Stabilises the viscosity and performance of the mixture, ensuring consistent results (tone, depth, durability) with the Shades EQ system.
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Because it doesn’t lift, it’s ideal for services focused on gloss, tone correction, refreshing or grey-blending rather than level change.
3. How should stylists apply it in-salon (and what’s the take-home message for clients)?
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Mix the Processing Solution with Shades EQ Gloss in a 1 : 1 ratio per instructions.
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Apply to dry/clean hair (depending on technique) and process at room temperature for around 20 minutes, extending up to ~40 minutes for resistant grey hair if needed.
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After processing, rinse thoroughly and follow with appropriate after-care (e.g., colour safe shampoo/conditioner). For clients: this step is essential to keep their tonal result looking fresh and vibrant between services.
4. Will it weigh hair down, leave residue, or negatively affect texture?
No — because this developer is part of an acidic colour system focused on tone and gloss rather than lift. It supports a healthy finish and movement when used properly. Stylists still should check hair condition and porosity, especially when toning over lightened hair, to ensure optimal texture and manageability.
5. What makes this developer stand out compared to generic developers or using the “wrong” developer with Shades EQ?
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It's specifically designed for the Shades EQ line: using a different developer can lead to unpredictable results (lift, off-tone, poor durability).
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The liquid format and low volume (approx ~7 volume) make it ideal for toning, glossing and refreshing rather than traditional perm colour lift.
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This developer supports the narrative of “condition + colour” (consistent with the performance benchmarks of Shades EQ) — which lends itself to upsell value and professional positioning in your retailer-to-salon channel.
Our Shipping rate is a Flat One of $16.95 USD. 2-3 BUSINESS DAYS. We do not ship on Fridays.
