Redken Acidic Bonding Curls Shampoo

1. What hair types and concerns is this shampoo designed for?
This shampoo is crafted for wavy, curly, and coily hair (curl patterns ~3A to 4C) that is damaged, chemically-processed, heat-styled or generally weakened. It’s part of a system built to rebuild internal curl structure and strength.

2. What are the key benefits stylists should highlight to clients?

• Rebuilds weakened hair bonds and improves curl strength from the inside-out. 

• Results in up to ~92% of users seeing healthier and more defined curls in one use. 

• Delivers up to ~85% less frizz for up to 96 hours when used as part of the full system.

• Silicone-free and sulfate-free formula, making it gentler on curls and safe for color-treated textured hair.

3. How should stylists apply it in a salon or professional setting?
Apply to wet hair, massage into a rich lather across scalp, lengths and ends, then rinse thoroughly. Follow immediately with the matching conditioner (and the leave-in treatment as the next step). For best results, integrate into the full “Acidic Bonding Curls” system. 

4. Can it be used safely on color-treated or bleached curls?
Yes — the formula is designed safe for color-treated curls and textured hair that has undergone chemical or thermal services. Stylists can confidently recommend it for clients with post-color, bleach, relaxer or heat-damage history.

5. Will it weigh hair down or cause buildup on curls?
No — being silicone-free and sulfate-free, the shampoo is formulated to cleanse and strengthen without heavy residue. It targets internal bond repair more than surface coating, making it suitable for curls that need structure without stiffness.

6. What makes this product stand out from a generic curl shampoo?
Unlike many curl shampoos that focus mainly on moisture or definition, this one combines curl-bond technology (including citric acid, urea, glycine) with gentle cleansing to repair the hair’s internal structure while giving curl definition, strength and frizz control. That dual focus makes it particularly strong for salon clients whose curls have been compromised by chemical/heat services.