Redken - Shades EQ Gloss Demi-Permanent Color Hair Toner 2 oz Other

Shades EQ Gloss is a vegan Acidic Demi-Permanent Hair Color used to gloss, tone, and refresh color.

What It Does

• Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair
• Tone pre-lightened or highlighted hair
• Refresh and renew faded mid-shaft and ends 
• Restore color to highlights

• Correct uneven, brassy, or overly vibrant colors 

What Else You Need to Know

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.

Shades EQ provides the industry's best true violet acidic toner!

• The best-selling 09V is every stylist's must-have.

Ingredients

AQUA / WATER / EAU ISOPROPYL ALCOHOL SODIUM C14-16 OLEFIN SULFONATE DECETH-3 PROPYLENE GLYCOL COCAMIDE MIPA OLEYL ALCOHOL PPG-2 BUTYL ETHER LAURYL ALCOHOL PEG/PPG-4/12 DIMETHICONE PPG-5-CETETH-10 PHOSPHATE SODIUM SULFITE COCO-BETAINE ETHANOLAMINE MYRISTYL ALCOHOL PARFUM / FRAGRANCE SODIUM CHLORIDE ERYTHORBIC ACID CETYL ALCOHOL SODIUM CITRATE WHEAT AMINO ACIDS BENZOIC ACID EDTA TETRASODIUM EDTA THIOGLYCERIN PHENOXYETHANOL DISODIUM EDTA BHT POTASSIUM SORBATE PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE SODIUM METABISULFITE

[+/- MAY CONTAIN / PEUT CONTENIR TOLUENE-2,5-DIAMINE 2-AMINO-6-CHLORO-4-NITROPHENOL 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE m-AMINOPHENOL 4-CHLORORESORCINOL 2-NITRO-5-GLYCERYL METHYLANILINE 3-NITRO-P-HYDROXYETHYLAMINOPHENOL HC RED NO. 3 RESORCINOL 2,4-DIAMINOPHENOXYETHANOL HCl 5-AMINO-6-CHLORO-o-CRESOL 4-AMINO-2-HYDROXYTOLUENE p-PHENYLENEDIAMINE 2-METHYLRESORCINOL p-AMINOPHENOL 6-HYDROXYINDOLE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE 2-AMINO-3-HYDROXYPYRIDINE]

• Acidic pH: ensures gentle processing for outstanding condition and shine
• Long-Lasting Colorants: creates vibrant color that fades on tone
• No-Ammonia No-Lift Formula: minimizes swelling and cuticle damage
• Wheat Amino Acids: helps lock in moisture and protect condition of hair
• Silicone: improves shine and wet combability

FAQs

1. What is Shades EQ Gloss and who should stylists use it for?
This is a no-ammonia, acid-pH demi-permanent conditioning colour from the Redken line. It’s designed for services where you want to gloss, tone, refresh or correct colour, rather than lift natural pigment. It’s suitable for clients with already lightened hair, those needing mid-shaft refresh, or anyone wanting enhanced shine and colour boost.

2. What are the standout benefits stylists should highlight to their clients?

• Helps gloss and refresh hair colour with up to 100% more shine (as claimed by the brand) without lifting. 

• Ammonia-free and formulated at an acidic pH, which helps maintain hair fibre integrity and gives conditioning benefits. 

• Versatile: can be used to enhance, enrich, tone down brassiness, correct colour on mid-shafts/ends, or refresh highlights. 

3. How should stylists apply it in a salon or what should clients know for take-home?

• Mix the colour with the correct developer or processing solution per Redken’s instructions (usually for demi-permanent services). 

• Apply to clean, towel-dried hair (or as per service protocol), ensure even saturation, and process at room temperature for around ~20 minutes unless stated otherwise.

• Rinse thoroughly after processing, then follow with recommended after-care. For take-home: advise clients they can use regular colour-safe products, protect from UV/heat and refresh tone with a gloss service when needed.

4. Will it weigh hair down, leave residue or affect texture?
No — because this is a conditioning gloss rather than heavy permanent pigment, it’s formulated to maintain movement, shine, and finish. The acid-pH formula helps support hair fibre health rather than coat it heavily. Stylists should still evaluate hair condition (porosity, prior processing) and adjust processing/mix if hair is particularly fragile or lightened.

5. What makes this product stand out compared to generic demi-permanent or gloss treatments?

• It’s built into a professional salon system (Redken Shades EQ) rather than a retail formula — meaning it meets higher performance and consistency benchmarks. 

• The combination of shine + conditioning + colour refresh without lift distinguishes it from many demi-permanent colours which still attempt lift or deposit heavy pigment.

• Because it’s well-recognized by stylists and used in high-end salons, it provides a premium selling point in your distributor-to-salon channel.