Scruples Color Art Fresh Demi-Permanent Liquid Color

Q1. What is Color Art Fresh and what makes it different from permanent hair color?
A1. Color Art Fresh is a PPD- and ammonia-free demi-permanent liquid haircolor system with over 30 pigmented shades.
Because it’s demi-permanent, it deposits color without fully lifting natural color, making it gentler and less damaging than most permanent hair dyes — ideal for clients wanting refresh, tone, shine, or gray blending without the commitment or harshness of permanent color.

Q2. What kinds of services can I do with Color Art Fresh (besides full color)?
A2. You can use Color Art Fresh for:

• Gray coverage and color balancing — it’s formulated to provide reliable gray blending, even on substantial gray hair.

• Gloss / shine services — on previously colored or natural hair, giving a fresh, radiant finish.

• Toning and fashion tones — ideal for refining existing color, neutralizing unwanted tones, or creating pastel / creative colors on pre-lightened hair or previously color-treated hair.

Q3. What kind of haircare benefit does Color Art Fresh offer beyond just color?
A3. The formula is enriched with ingredients such as lotus root water, mango butter, lavender, and a “PBX” barrier complex. 
These ingredients help boost shine, moisture, and hair elasticity — making the hair feel smoother and healthier after color services, not just artificially pigmented. 

Q4. How do I mix and process Color Art Fresh for a standard color service or gray coverage?
A4. For full color / gray coverage, mix 2 oz of the chosen Color Art Fresh shade + 2 oz of Color Art Fresh Activator. Process with heat (under a cap) for 30 minutes, then remove the cap, let cool for ~5 minutes, rinse, shampoo, apply a no-peroxide neutralizer if required, condition, and style.
If hair is very resistant or mostly gray and you need a warmer or cooler tone, you can add a small amount (≈1/8 oz) of a “balancer” shade (warm or cool balancer) to the mix for pigment adjustment.

Q5. Can I create custom colors or mixes with Color Art Fresh — is it flexible for stylists?
A5. Yes — Color Art Fresh was built to be customizable. The over 30 pigmented shades can be used individually or blended to create custom tones. 
This makes it flexible for salons wanting to offer bespoke color services, from natural shades to creative fashion colors, and enables stylists to tailor each mix to client hair condition, base level, and desired result.

Q6. On what hair types or client needs is Color Art Fresh especially recommended?
A6. Color Art Fresh works especially well for:

• Clients needing gentle color (damaged, sensitized, or frequently processed hair). Because the formula is demi-permanent and free of PPD/ammonia, it's less harsh. 

• Clients looking for gray blending or coverage without the permanence of a permanent dye.

• Clients seeking gloss / shine refreshes, color balancing after lifting, toning, or creative blending — ideal for refreshing faded color, refreshing highlights, or creating custom hues.