Scruples Demi-Permanent Liquid Developer

PURE OXI Demi-Permanent Liquid Developer contains a pH adjuster which neutralizes the ammonia in HIGH DEFINITION or SHADOW LOWLIGHTS and transforms the mixture into a no-lift, deposit-only haircolor.Liter

• Demi-permanent clear developer
• With revolutionary pH adjuster
• Neutralizes the ammonia in the color gel
• Transforms hair color mixture into deposit-only color

CAUTION: Avoid eye and skin contact. Product contains hydrogen peroxide which can cause severe injury to the eyes. If eye contact occurs, immediately flush with cool water for at least 15 minutes and contact a physician. When removing the cap, always point the bottle away from you. Keep out of reach of children

FAQ – Scruples PURE OXI Demi-Permanent Liquid Developer

Q1. What is PURE OXI Demi-Permanent Liquid Developer and what makes it special?
A1. PURE OXI Demi-Permanent Liquid Developer is a clear developer from Scruples designed to be used with their demi-permanent / gel-color and lowlight/highlight systems. It includes a pH adjuster that neutralizes ammonia in the color gel, transforming the mixture into a “deposit-only” color rather than a lift-and-deposit formula.
This helps ensure gentle, controlled color application — ideal for deposit-only services, toning, lowlights, and refreshing or blending hair color without unwanted lightening.

Q2. Which hair-color systems is this developer designed to work with?
A2. It is intended for use with systems like Scruples High Definition Gel Color and Scruples Shadow Lowlights (and similar demi-permanent or gel-color formulas).
It is not recommended for some permanent creme-color or bleach/lightener formulas (per Scruples’ compatibility guidelines) — stylists should always check compatibility before mixing. 

Q3. What are the advantages of using a “liquid/clear demi-permanent developer” compared with standard creme developers or high-volume developers?
A3. Because it’s a clear, neutral-toned developer with a pH adjuster, it doesn’t add unwanted pigment or warmth to the mixture — giving stylists precise control over final tone.
Also, because it’s designed for deposit-only color (no or minimal lift), it’s gentler on hair: useful for toning, refreshing color, lowlights, or color balancing on previously treated or fragile hair — minimizing the risk of over-processing or damage.

Q4. What hair services or scenarios benefit most from using this developer?
A4. Good use-cases include:

• Demi-permanent or low-lift color services — when you want deposit only (add tone or richness) without changing hair’s natural level.

• Lowlights or subtle color depth adjustments (especially using gel-color systems like Shadow Lowlights).

• Refreshing faded color, refreshing lengths and ends, or corrective color work where you want to avoid additional lift or lightening.

• Toning pre-lightened hair or depositing color on color-treated hair — where minimal lift and more controlled deposit helps preserve integrity and achieve consistent results.

Q5. What are the mixing and application characteristics of Pure Oxi Demi-Permanent Liquid Developer?
A5. When mixed with compatible gels or color formulas, it produces a rich, moist, workable consistency that stays creamy — helpful for precise bowl-and-brush or bottle application. 
Because it's a “deposit-only” developer, stylists don’t have to manage strong lift — safer and more predictable for sensitive or previously processed hair.

Q6. What should stylists keep in mind regarding safety or limitations when using this developer?
A6. Even though it is demi-permanent and deposit-only, the product contains hydrogen peroxide (as with most developers). Stylists must avoid contact with eyes and skin, wear gloves, and follow standard safety protocols (e.g., keep container capped, do not pour leftover solution back into bottle, store away from heat/light).
Also, it should not be used arbitrarily with every color/lightener — check compatibility with the color system to avoid unexpected results.