Scruples True Integrity Creme Color - Radiant Red Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ

Q: What is Scruples True Integrity Crème Color — Radiant Red Series?
A: The Radiant Red Series is part of the broader Scruples True Integrity / Opalescent Crème Colour line. It’s a low-ammonia permanent (or demi-permanent, depending on developer) crème hair-color system designed to deliver red-toned, fashion-forward shades with rich pigment payoff, shine, and reliable results.

Q: What color shades are included in the “Radiant Red” series?
A: Shades include (among others): 4RR (Medium Red-Red Brown), 5RR (Red-Red Brown), 6RR (Dark Red-Red Blonde), 7RR (Medium Red-Red Blonde), and 8RR (Light Red-Red Blonde). These varied levels enable stylists to achieve anything from deep red-brown to lighter red-blonde tones.

Q: What are the main benefits of using this Radiant Red color system?
A:

• Provides rich, saturated red or red-brown shades with vibrant color payoff, ideal for clients wanting bold, warm-toned hair.

• Offers expert gray/white-hair coverage, even in red-toned shades — useful for clients seeking red results without patchiness. 

• Leaves hair with an opalescent, glossy finish — thanks to the “Opalescent Creme” technology of the True Integrity system, which delivers translucent-like reflection with opaque coverage. 

• Uses a low-ammonia formula (less than ~1% when mixed) — making it gentler on hair and scalp compared to high-ammonia dyes, which is beneficial for hair health and for clients sensitive to harsh chemicals. 

• Is “true to level & true to swatch” — verifying that the swatch chart more reliably corresponds to actual results, which helps stylists and clients anticipate final color better. 

Q: Who is this color series ideal for (hair types / client needs)?
A: The Radiant Red series is ideal for:

• Clients seeking red, red-brown, or red-blonde shades — whether for full color transformation or refreshing existing red tones.

• Clients needing full coverage of gray/white hair but wanting a warm red result instead of natural or neutral tones.

• Stylists who want predictable, salon-grade results with a range of red shade depths (from deep to light), for flexible custom color services.

• Clients who prefer less harsh chemical processing — good for hair that’s been previously colored or is prone to dryness or sensitivity.

Q: How should stylists mix and apply the Radiant Red Crème Color for best results?
A: According to Scruples’ own instructions for the True Integrity line:

• Mix the color at a 1 : 1.5 ratio (color : developer). 

• Apply to dry, unwashed hair (using bowl & brush) for even saturation and predictable coverage. 

• Process according to manufacturer’s recommended time (taking into account hair history, starting level, and condition). After processing, rinse, shampoo with a color-safe shampoo, and follow with a conditioner or treatment to lock in moisture and shine. 

Q: What results can clients expect after using Scruples Radiant Red Series?
A: Clients should expect hair that is richly colored in red or red-brown tones, with uniform coverage (including for grays), deep shine, smooth texture, and long-lasting color lasting until natural growth or retouch — especially if proper aftercare (color-safe shampoo/conditioner, gentle styling) is maintained. Their hair will have a salon-quality finish; the opalescent shine helps dimension and brightness even in darker red tones.