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Sulfate-free formula gently cleanses while providing intense nourishment and softness to severely dry, curls and coils*
• Instantly nourishes hair leaving curls looking visibly healthier and less damaged
• Defines, hydrates, and reduces frizz for up to 72 hours*
• Adds softness and shine*
• Vegan formula: no animal derived ingredients
• Improves manageability
Directions:
Use as a complete regimen with All Soft Mega Curls Conditioner and HydraMelt. Apply to wet hair, massage into a lather, and rinse. Follow with All Soft Mega Curls Conditioner and HydraMelt. In case of contact with eyes, rinse them immediately.
Ingredients:
AQUA / WATER / EAU. SODIUM C14-16 OLEFIN SULFONATE,COCAMIDOPROPYL BETAINE,LAURETH-5 CARBOXYLIC ACID, SODIUM CHLORIDE, GLYCERIN CAPRYLYL/CAPRYL GLUCOSIDE, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, SODIUM BENZOATE, PEG-55 PROPYLENE, GLYCOL OLEATE. PROPYLENE GLYCOL. ALOE BARBADENSIS LEAF JUICE POWDER, SALICYLIC ACID, POLYQUATERNIUM-67, BENZOIC ACID, BENZYL ALCOHOL, COUMARIN, LINALOOL,BENZYL BENZOATE, HEXYL CINNAMAL, LIMONENE
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1. What hair types and concerns is this shampoo designed for?
This shampoo is formulated for severely dry, curly and coily hair (textures ~3A-4C and coarse) that needs deep hydration and renewed manageability.
2. What are the key benefits stylists should highlight for their clients?
Sulfate-free and silicone-free formula, which gently cleanses without stripping essential moisture.
Instantly nourishes hair, leaving curls looking visibly healthier and less damaged.
Helps define, hydrate and reduce frizz for up to 72 hours when used as part of the system.
Vegan formulation (no animal-derived ingredients) – good upsell point for salons promoting conscious care.
3. How should stylists apply it in a salon or professional context?
Apply to wet hair, massage into the scalp and through lengths and ends, then rinse thoroughly. Follow with the matching All Soft Mega Curls Conditioner (and rest of the system) for best results.
4. Is it safe for color-treated curls or textured hair that’s been chemically processed?
Yes — the formula supports curly/coily textures (even after color or processing) because it focuses on moisture, definition, and repair rather than aggressive lift.
5. Will it weigh hair down or leave residue?
Because it is designed for coarse, dry curls, it’s built to deeply hydrate and soften without weighing down when used properly. For finer curl types or low-density hair you may recommend using a lighter regimen or a smaller amount for best balance.
6. What makes this product stand out compared to generic curl-shampoos?
Unlike many curl-care shampoos that simply focus on styling or definition, this one combines moisture-fortifying technology (Nourish Complex + Aloe Vera) with a gentle cleansing base built for severely dry curls/coils. It’s positioned as a premium, salon-level solution for textured clients who demand hydration + definition.
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RELIABLE BEAUTY
TOP INDUSTRY BRANDS
Buy professional top industry brands at Reliable Beauty Supply. REDKEN, Scruples, BBCOS, 360 Hair Professional, Earthly Body, Emera and more