Redken - Brews GRIP TIGHT

Redken Brews Holding Gel is a men's hair gel with medium hold and medium shine. Add this men's hair gel to your hair if you are looking for style with movement. 

BENEFITS

• Defines with separation and grip
• Helps create flake-free hairstyles for men
• Great for curly hair and styles that need movement 
• Same great formula, new packaging

FAQs

1. What types of hair and styling goals is this gel best suited for?
This gel is designed for all hair types, but is particularly effective for men’s grooming and curly or wavy hair that needs clean definition, separation and controlled movement.

2. What key benefits should salon-stylists highlight to clients?

• Medium hold with medium shine, so the style remains natural yet controlled.

• Provides grip and defined separation without flaking.

• Great for styles that need movement and texture rather than a rigid finish.

3. How should stylists apply it in a salon or professional context?
Apply a small amount into palms, rub together, then work through damp or dry hair section-by-section (depending on the style). For best results: apply to damp hair for cleaner finish, or to dry hair for added texture and separation.

4. Is it safe for color-treated hair or for clients with curls/texture?
Yes — it is suitable for all hair types including color-treated and textured hair. The formula supports separation and grip while remaining flake-free and versatile.

5. Will it leave hair stiff, greasy or with residue?
No — the product is formulated to offer hold and separation without heaviness, greasiness or visible residue/flaking. Stylists should still use an appropriate amount for finer hair textures to avoid over-application.

6. What makes this gel different from other styling gels or high-hold products in the men's grooming arena?
Unlike many high-hold gels that produce a rigid or crunchy finish, this gel offers a balanced medium hold for everyday styles with texture and movement. The focus on grip + separation + flake-free finish makes it especially salon-friendly for modern short, textured or curly men’s grooming.