Redken - Brews Work Hard Molding Paste - 150 Ml

REDKEN BREWS, STYLING

Redken Brews Molding Paste provides maximum hold with a matte finish for all types of hair. This styling product for men is firm, yet moldable to work easily through hair and is great for styles that need texture and hold. Redken Brews Molding Paste is formulated with polystretch fibres to keep your style flexible and provide long lasting hold.

To use: Rub a small amount in hands and work through damp or dry hair.

FAQ 

Q1. What is this product and what does it do?
A: Redken Brews Work Hard Molding Paste is a styling paste designed to provide maximum hold and a natural (matte or soft-finish) look while allowing flexibility and texture. It’s ideal for shaping, molding, and defining hair styles without stiffness or shine. 

Q2. Which hair types or styles benefit most from this paste?
A: It works on all hair types — from fine to thick, straight to textured — but performs especially well on hair needing definition, texture, volume or control. It’s great for loose, messy, “undone” styles, textured cuts, and men’s short-to-medium lengths needing hold and separation. 

Q3. What are its main benefits compared to regular wax or gel?
A: Unlike some gels or heavy waxes, this paste has a “firm yet moldable” consistency, so hair stays flexible and touchable. Its embedded “polystretch fibers” help maintain style hold while allowing movement; it adds texture and structure without greasiness or weight, and leaves a matte or natural finish rather than shine. 

Q4. How should a stylist or client apply it for best results?
A: Rub a small amount of paste between the palms, then work it through towel-dried or dry hair. Style with fingers or comb as desired. Because it’s moldable, you can reshape hair during the day. It works well applied on damp hair for more natural texture, or on dry hair for stronger hold and definition. 

Q5. What kind of finish and feel can clients expect?
A: The result is hair that feels soft and touchable, with definition and structure — not stiff or crunchy. The finish tends to be matte or natural, without unwanted shine, making it suitable for everyday wear and modern textured styles. 

Q6. Is this product suitable for regular use, and does it build up or weigh hair down?
A: Yes — since it’s formulated to be “firm yet moldable” and lightweight enough for daily styling. Because its consistency is paste (not heavy wax/oil), it tends to wash out more easily than heavy waxes and doesn’t overly weigh hair down when used properly. 

Q7. What kind of hairstyles is it ideal for?
A: Great for textured, messy, piece-y, or “undone” looks; short to medium-length hair styles; hairstyles requiring separation, volume, or definition; and modern men’s cuts or unisex styles where hold + flexibility + natural finish are desired. 

Q8. Why should a salon carry this paste in its styling/retail offerings?
A: Because it offers a versatile, high-performance styling option that meets client demand for strong hold + natural finish + texture. It’s suitable for a wide variety of clients and hairstyles, easy to apply, effective without heavy buildup, and complements other salon haircare services and finishes — making it a reliable retail/upsell item.