Redken - Color Gels Lacquers Permanent Liquid Color ASH BROWN

What It Is

Permanent liquid haircolor with intense saturation and lacquer shine. Great for gray coverage and quick processing time.

What It Does

• Express application and processing time

• Maximum saturation, shine and up to 100% gray coverage

• New red technologies to guarantee vibrant, long-lasting red results

• 1:1 shade match with your favorite demi permanent color, Redken Shades EQ Gloss, for easy refresh

• New formula is used with Redken Pro-Oxide Cream developer.

What Else You Need to Know

Color Gels Lacquers is the industry’s exclusive professional liquid permanent haircolor.

Color Gels Lacquers features 37 beautiful shades that match seamlessly with Redken Shades EQ Gloss, allowing you to give your clients the perfect rotuch and refresh! Apply alkaline Color Gels Lacquers on Zone 1 (regrowth) and acidic Shades EQ Gloss on Zones 2 & 3 (midlengths and ends) for maximum color results and minimum stress on hair.

With the reinvention of Redken’s Color Gels Lacquers, there are now two liquid colors to love behind the chair – Color Gels Lacquers & Shades EQ Gloss. Pair these two liquid haircolor lines to create the modern color techniques your clients are asking for, including color melts, root shadows and much more! Color Gels Lacquers should be used on virgin hair, “zone 1”, and Shades EQ Gloss should be used throughout mid-lengths and ends.

While Color Gels Lacquers will provide a diverse range of shades for any client, this permanent color range is perfect for clients who prefer a cooler taste of color.

FAQs

1. What hair types and service goals is this product best for?
This permanent liquid hair-color from the Redken Colour Gels Lacquers line is ideal for clients seeking rich, multi-dimensional deposit-only colour (especially Ash Brown tones) or full grey coverage across all hair types. 
Stylists will appreciate its performance when clients want long-wear colour with depth, shine and dimension.

2. What are the key benefits stylists should highlight to clients?

• Delivers 100% grey coverage in the designated shade families when applied correctly. 

• The mix ratio is 1:1 with Redken Pro-Oxide Cream Developers (10-40 vol) for efficient processing.

• Range supports rich Ash Brown and other cool tones with professional control and finish.

3. How should stylists apply it in the salon (and what take-home guidance should clients receive)?

• Choose the correct developer volume and mix in a 1:1 ratio according to brand instructions.

• Apply to clean/prepare hair, saturate thoroughly, process the correct time (depending on developer volume) and rinse + condition as per service protocol.

• For clients: advise to use colour-safe maintenance products, minimise UV/heat exposure and follow up with salon-recommended after-care to preserve Ash Brown tone and longevity.

4. Will this product weigh hair down, alter texture or compromise finish?
No — when used correctly, the formula is designed for high-performance colour deposition with richness and shine rather than heaviness or stiffness.
Because it is a professional line, stylists should still evaluate hair condition (porosity, previous processing) and adjust accordingly to maintain texture and movement.

5. What makes this product stand out compared with generic permanent colour lines?

• It’s part of a professional salon system, with 1:1 mix ratio, efficient processing times, and full coverage capabilities. 

• Broad shade bank including Ash Brown and other nuanced cool families gives stylists tools for rich, dimensional results not just flat colour.

• Strong upsell opportunity: clients often want premium finish, full grey coverage, rich dimension — this product aligns with those service-goals.