Redken - Color Gels Lacquers Permanent Liquid Color NATURAL NATURAL

What It Is

Permanent liquid haircolor with intense saturation and lacquer shine. Great for gray coverage and quick processing time.

What It Does

• Express application and processing time

• Maximum saturation, shine and up to 100% gray coverage

• New red technologies to guarantee vibrant, long-lasting red results

• 1:1 shade match with your favorite demi permanent color, Redken Shades EQ Gloss, for easy refresh

• New formula is used with Redken Pro-Oxide Cream developer.

What Else You Need to Know

Color Gels Lacquers is the industry’s exclusive professional liquid permanent haircolor.

Color Gels Lacquers features 37 beautiful shades that match seamlessly with Redken Shades EQ Gloss, allowing you to give your clients the perfect rotuch and refresh! Apply alkaline Color Gels Lacquers on Zone 1 (regrowth) and acidic Shades EQ Gloss on Zones 2 & 3 (midlengths and ends) for maximum color results and minimum stress on hair.

With the reinvention of Redken’s Color Gels Lacquers, there are now two liquid colors to love behind the chair – Color Gels Lacquers & Shades EQ Gloss. Pair these two liquid haircolor lines to create the modern color techniques your clients are asking for, including color melts, root shadows and much more! Color Gels Lacquers should be used on virgin hair, “zone 1”, and Shades EQ Gloss should be used throughout mid-lengths and ends.

While Color Gels Lacquers will provide a diverse range of shades for any client, this permanent color range is perfect for clients who prefer a cooler taste of color.

FAQs

1. What hair types and service goals is this product best for?
This product is part of the Redken Color Gels Lacquers line — a liquid permanent hair-color system. It’s ideal for clients seeking natural tone results (the “Natural / Natural” shade family) with rich deposit, full coverage (including grey hair), and long-wear vibrancy. According to Redken: “High saturation permanent liquid colour with low ammonia formula, delivering locked-in saturation and liquid shine.” 

2. What key benefits should stylists highlight to clients?

• Offers vibrant saturation and lacquer-like shine — described by Redken as “liquid shine”. 

• Up to 100% coverage of grey hair (select shades) and excellent deposit, making it reliable for root retouches and full head colour.

• Fast processing options depending on developer volume — e.g., 10 Vol = ~20 mins, 20 Vol ~30–35 mins for grey coverage. 

• Low-ammonia liquid formulation means better glide and often more comfortable application than some thicker pastes or creams.

3. How should stylists apply it in the salon (and what take-home guidance should clients receive)?

• Mix the colour with the proper developer at a 1:1 ratio per Redken instructions for this line.

• Apply to clean, prepared hair (freshly shampooed if necessary), saturate thoroughly from root to tip (or root-only depending on service).

• Process according to developer volume and desired outcome; for light grey coverage or root retouch use shorter timing; for full head or more resistant hair use higher volume/longer time as per brand protocol.

• After processing, rinse, condition as per professional protocol, and educate clients on proper at-home maintenance (colour-safe shampoo, UV & thermal protection, routine touch-ups for roots).

• Take-home tip: Remind clients that maintaining natural tone and avoiding brassiness/removal of warmth requires routine care and possibly glossing services between permanent colours.

4. Will this product weigh hair down, alter texture or compromise finish?
No — the product is designed for high-performance permanent colour with a liquid shine finish, so the result is expected to be smooth, glossy and vibrant rather than flat or heavy. Redken describes this line as “the shine of a gloss with the intense saturation & coverage of a lacquer.” 
However, stylists should still assess hair condition (porosity, previous processing, current health) and use appropriate developer and timing — overprocessing or using too high a volume developer may risk texture compromise even with premium formulas.

5. What makes this product stand out compared to generic permanent colour lines?

• It brings together liquid form + high saturation + lacquer finish + professional mix ratio (1:1) — many generic lines may lack one or more of these.

• Strong coverage and vibrant natural shade blends — especially suitable in a professional salon setting where result consistency matters.

• Because of the finish and performance, it allows salons to upsell: “premium permanent colour with built-in shine and longevity” rather than a basic permanent colour.

• As a distributor-to-salon product in your Shopify setup, you can position this as a high-end permanent colour line that delivers salon-grade results and supports the stylist’s service reputation.