Scruples Color Art Fresh Activator

-A PPD and Ammonia Free Demi-Permanent liquid haircolor syste

-Over 30 perfectly pigmented shades that can be used on their own or mixed to create custom blend

-Complete gray coverage and color balancin

-Tone to refine color, create fashion tones, enhance or neutralize on pre-lightened hair

FAQ – Scruples Color Art Fresh Activator

Q1. What is Scruples Color Art Fresh Activator and what role does it play in the Color Art Fresh system?
A1. Scruples Color Art Fresh Activator is the dedicated developer used to activate the Color Art Fresh demi-permanent liquid hair color system. It’s required for all color, gloss, toning, and gray-coverage services with the system: without the activator, the demi-permanent pigment cannot deposit properly.

Q2. Is the developer noted as “deposit-only,” and what does that mean for stylists?
A2. Yes — the Activator is described as a “deposit-only developer.” This means it does not lift natural pigment significantly, but rather allows the demi-permanent color to deposit onto the existing hair shaft. That’s why Color Art Fresh is gentler and more conditioning than oxidative permanent dyes.

Q3. What is the standard mixing ratio when using Color Art Fresh color with the Activator for a full color or gray-coverage service?
A3. For a standard full-color or gray-coverage service, the recommended mix is 2 oz Color Art Fresh shade + 2 oz Activator, processed with heat under a cap for about 30 minutes.

Q4. Can the Activator be used for gloss, toning, or shine-boosting services as well — not only full color?
A4. Yes. The Activator is used for glosses, toners, and shine services with Color Art Fresh. For example:

• Gloss: 1.5 oz color + 2 oz Activator (and optionally clear) processed ~30 min.

• Toning on pre-lightened hair: mix color, (optionally clear), and Activator — process at room temperature up to 15 min.

• Pure shine or clear gloss (when used with clear base) also uses Activator.

Q5. What are the formulation benefits of using Color Art Fresh Activator — does it help hair health or finish?
A5. The complete Color Art Fresh system (color + Activator) is designed with conditioning and shine in mind. Formulas include ingredients such as lotus root, mango butter, lavender, and a “PBX” Protective Barrier Complex that helps restore moisture, add protein, and maintain elasticity and shine. As a result, the hair tends to feel smoother, more hydrated, and healthier than with many traditional permanent color services.

Q6. For what kind of clients or hair situations is using Color Art Fresh with Activator especially recommended?
A6. This system is ideal for clients who:

• Want gentle, deposit-only color (less risk of damage, good for sensitized or frequently colored hair) — because the Activator enables demi-permanent color that doesn’t aggressively lift.

• Need gray blending or coverage without commitment to a permanent dye — the Activator + Color Art Fresh shades can achieve balanced gray coverage.

• Desire gloss, tone refresh, or shine services — especially for refreshing faded color, toning pre-lightened hair, or giving a hydrated shine finish.