Scruples True Integrity Creme Color - Ash Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ 

Q: What is Scruples True Integrity Crème Color — Ash Series?
A: The Ash Series is part of Scruples’ “True Integrity / Opalescent Crème Colour” system — a low-ammonia permanent (or demi-permanent, depending on developer) hair-color line designed to deliver ash-toned black, brown, and blonde shades. 

Q: What shades are included in the Ash Series?
A: The Ash Series includes levels from dark to light, such as:

• 1A — Ash Black 

• 5A — Ash Brown 

• 6A — Dark Ash Blonde 

• 7A — Medium Ash Blonde 

• 8A — Light Ash Blonde 

• 9A — Very Light Ash Blonde 

• 10A — Lightest Ash Blonde 

Q: What are the main benefits of using the Ash Series?
A:

• Provides cool / ash-toned results — ideal for clients wanting to avoid warm or brassy undertones. 

• Low-ammonia formula (less than ~1% when mixed) — gentler on hair and scalp compared with higher-ammonia permanent dyes, helping maintain hair integrity even with repeated use. 

• Expert gray/white coverage — capable of covering grays while still delivering ash tone. 

• Produces an opalescent finish — combining opaque coverage with a translucent, shiny, multi-dimensional result rather than flat or dull color. 

• True-to-level / true-to-swatch consistency — stylists can rely on shade charts to predict results reliably, which helps deliver consistent results across clients. 

Q: Who is this Ash Series ideal for — what hair types or client goals suit it best?
A: Ash Series works well for:

• Clients who want cool, natural-looking ash blondes, ash brunettes, or ash blacks rather than warm, golden, or red hues.

• Those seeking gray/white hair coverage with a cool tone instead of warmth.

• Clients with previously colored, processed, or sensitive hair, since the low-ammonia formula is gentler.

• Stylists offering modern, understated, or fashion-forward ash tones — a great choice for clients wanting soft, wearable color rather than bright or bold.

Q: How should stylists use the Ash Series — mixing & application guidelines?
A: According to manufacturer guidelines for the True Integrity line: 

1. Mix the crème color with developer at a 1 : 1.5 ratio (1 part color to 1.5 parts developer). 

2. Apply on dry, unwashed hair using standard professional application tools (bowl & brush or applicator bottle) to ensure even saturation root-to-end. 

3. Process according to the manufacturer’s instructions (taking into account hair’s natural level, previous processing, and desired depth). For gray coverage or resistant hair, follow the gray-coverage protocols. 

4. After processing, rinse thoroughly, shampoo with a color-safe shampoo, and follow with a conditioner or suitable treatment to seal in color and maintain hair health — the Ash Series (like the rest of True Integrity) includes conditioning / protective components.

Q: What results can clients expect after using Ash Series?
A: Clients can expect:

• A cool, ash-toned shade (from deep ash black/brown to light ash blonde depending on chosen level).

• Even, consistent coverage, including gray/white hair if present.

• Hair that appears shiny, multi-dimensional, and healthy — thanks to the opalescent finish and protective/conditioning formula.

• A natural, modern color look that avoids warmth or brassiness — ideal for clients wanting understated or classic results.