Scruples True Integrity Creme Color - Beige Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ 

Q: What is Scruples True Integrity Crème Color — Beige Series?
A: The Beige Series is part of Scruples’ True Integrity / Opalescent Crème Colour system — a low-ammonia permanent (or demi-permanent, depending on developer) hair-color line. It’s formulated to deliver natural, soft blonde and light-to-medium tones with an ash-gold / ash-beige appearance, ideal for clients wanting subtle, wearable blonde or light brown shades.

Q: What makes the Beige Series distinct from other blonde or brown shades?
A:

• It offers ash-gold / beige-blonde tones (shades like 6AG, 7AG, 8AG, 9AG — Dark Ash Gold Blonde through Very Light Ash Gold Blonde) for a cooler or more neutral blonde rather than warm or golden hues. 

• Because it’s part of the “Opalescent Creme Colour” line, it gives hair a soft, luminous finish — combining good coverage with a semi-translucent, glossy look rather than a flat, opaque result.

• The formula is low-ammonia (less than 1% when mixed), making it gentler on hair and scalp than many traditional permanent dyes. 

Q: Who should use the Beige Series — what hair types or client goals are ideal?
A: The Beige Series is ideal for:

• Clients wanting natural-looking, neutral/cool blondes (ashy-gold) rather than warm or golden blondes.

• Clients seeking full color/grey coverage while keeping tone soft and subtle. 

• Hair that may be previously colored or chemically treated, where a low-ammonia, gentler permanent dye is preferred.

• Stylists aiming to offer soft, wearable blonde or light-blonde results with a modern, natural finish — great for everyday clients rather than high-fashion blondes.

Q: How should a stylist mix and apply the Beige Series for best results?
A: Following Scruples’ True Integrity guidelines:

• Mix the tube of colour with developer at a 1:1.5 ratio (1 part color : 1.5 parts developer). 

• Apply on dry, unwashed hair using a bowl and brush to ensure even saturation and predictable results. 

• Process according to the manufacturer’s instructions (timing depends on natural hair level, previous colour history, and desired tone). After processing, rinse, shampoo with a color-safe shampoo, then condition to seal in moisture and tone. 

Q: What results can clients expect after using Beige Series?
A: Clients should expect:

• A soft, natural-looking blonde to light-medium ash-gold shade — cool/neutral rather than warm or brassy.

• Even, consistent coverage — including on gray or resistant hair. 

• Hair that is shiny, smooth, and healthy-looking, with the “opalescent” finish that reflects light softly and gives dimension. 

• A more gentle colouring experience compared to high-ammonia dyes — appealing for clients concerned with scalp sensitivity or hair integrity.

Q: Why choose Beige Series instead of bleaching + toner or a more aggressive lightener approach?
A: The Beige Series offers a simpler, gentler pathway to light or ash-blonde shades — without resorting to bleach or multi-step lightening and toning processes, reducing risk of damage. Its low-ammonia formula, combined with pigment deposit and a glossy finish, makes it ideal for clients seeking a natural, wearable, and low-maintenance blonde rather than a high-lift fashion blonde.