Scruples True Integrity Creme Color - Cherry Chocolate Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ 

Q: What is Scruples True Integrity Crème Color — Cherry Chocolate Series?
A: The Cherry Chocolate Series is part of the Scruples True Integrity (Opalescent) Crème Colour system. It’s a low-ammonia permanent (or demi-permanent, depending on developer strength) hair-color line designed to deliver rich, warm mahogany-chocolate-brown shades with subtle red/amber undertones. 

Q: What are the main benefits of using the Cherry Chocolate Series?
A:

• Provides rich, glossy mahogany-chocolate to warm brown tones — from deeper brown shades to lighter mahogany-blonde interpretations (depending on shade and developer). 

• Offers full gray/white-hair coverage, while still giving depth and shine — making it suitable for clients needing reliable coverage but wanting warmth and richness. 

• Uses a low-ammonia formula (less than 1% when mixed), which helps reduce chemical aggressiveness — beneficial for scalp comfort and hair integrity. 

• Leaves hair with an “opalescent” finish — meaning rich color saturation with luminous shine and depth rather than flat or dull results. 

• The system is “true to level & true to swatch” — the shades are calibrated so stylists can reliably predict final color outcomes based on swatches. 

Q: What shades are included in the Cherry Chocolate Series?
A: Among the typical shades are: 4MG (Medium Mahogany Gold Brown), 5MG (Mahogany Gold Brown), 6MG (Dark Mahogany Gold Blonde), 7MG (Medium Mahogany Gold Blonde), and 8MG (Light Mahogany Gold Blonde). This range gives stylists flexibility to pick deeper chocolate-brown looks or lighter mahogany-blonde interpretations. 

Q: What hair types or client profiles benefit most from this series?
A: The Cherry Chocolate Series works especially well for:

• Clients wanting warm, rich brunette or mahogany-chocolate tones rather than ash or cool tones.

• Clients needing gray coverage with depth and warmth.

• Hair that may be sensitive or previously processed — because of the low-ammonia formulation.

• Clients who prefer natural, wearable color with depth and shine — whether they want subtle warmth or a deeper chocolate-brown finish.

Q: How should stylists mix and apply Cherry Chocolate Crème Color for best results?
A: Follow standard True Integrity guidelines:

• Mix the color with developer at a ratio of 1 part color : 1.5 parts developer. 

• Apply on dry, unwashed hair using proper tools (bowl & brush or applicator) to ensure even coverage. 

• Process according to manufacturer’s directions (depending on hair type, starting level, and desired result).

• After processing, shampoo with a color-safe shampoo and apply a good conditioner or treatment to lock in moisture, seal the cuticle, and help preserve shine and color longevity. Because of the conditioning/strengthening ingredients included in the formula (like botanical oils, protective complex), proper aftercare enhances softness and durability. 

Q: What results can clients expect after using Cherry Chocolate Series?
A: Clients can expect:

• A warm, rich mahogany-chocolate or deep brown result with subtle red or golden undertones (depending on the chosen shade).

• Even, full gray coverage — useful for clients needing consistent coverage while getting a rich color.

• Hair that appears shiny, healthy, and glossy, with depth and dimension rather than flat color.

• A long-lasting color result (with proper aftercare) that maintains depth and richness over time.

• A more comfortable coloring experience (less harsh chemicals) compared to traditional high-ammonia dyes — beneficial for sensitive scalps or previously processed hair.

Q: Why choose Cherry Chocolate Series over other color lines or over bleach + toner approaches?
A: The Cherry Chocolate Series offers a reliable, easy one-step permanent color solution to achieve warm, rich brunette or mahogany-brown shades — no need for separate lightening and toning. Since it’s low-ammonia and offers good coverage, it’s gentler on hair, simpler to apply, and more predictable than multi-step processes. It’s ideal when clients want depth, warmth, shine, and longevity without excessive chemical processing.