Scruples True Integrity Creme Color - Merlot Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ

Q: What is Scruples True Integrity Crème Color — Merlot Series?
A: The Merlot Series is part of Scruples’ “True Integrity / Opalescent Crème Colour” line — a permanent (or demi-permanent, depending on developer) crème hair-color system. The Merlot Series offers rich red / mahogany-brown / red-violet based shades (RM levels) for clients looking for warm, fashion-forward brunettes or red tones. 

Q: What are the main benefits of using the Merlot Series?
A:

• Provides vibrant, saturated, rich color — delivering deep red / mahogany / red-brown tones with strong pigment payoff. 

• Offers excellent gray coverage — even with deeper or fashion-toned shades, the formula deposits opaque coverage for grays or previously colored hair. 

• Delivers an opalescent, glossy finish — the “Opalescent” line yields a shine and depth that enhance color vibrancy and hair luster. 

• Uses a low-ammonia formula (less than ~1% when mixed) — making it a gentler permanent / demi-permanent option compared to high-ammonia colors, which can be beneficial for clients concerned about scalp/hair sensitivity. 

• Provides true-to-level / true-to-swatch consistency, helping stylists deliver predictable, uniform results — useful for repeat clients or when mixing shades. 

Q: What hair types or client needs is the Merlot Series ideal for?
A: The Merlot Series works well for:

• Clients seeking rich red-brown, mahogany, or deep brunette with red undertones rather than neutral or blonde shades.

• Clients needing full gray coverage with a warm/red-toned finish — ideal for those transitioning from grays to brunette or red-based colors.

• Situations where glossy, deep, fashion-forward color is desired — for example, brunettes wanting to refresh or intensify tone, or clients seeking a noticeable color change.

• Clients who want a gentler permanent/demi-permanent color option (thanks to low ammonia), especially if hair is previously processed, fragile, or frequently colored.

Q: How should a stylist use the Merlot Series for best results (mixing & application)?
A: Typical application guidelines (as per the True Integrity system):

• Mix the color at 1 part color : 1.5 parts developer (per manufacturer instructions) for standard processing.

• Apply to dry, unwashed hair with bowl and brush to ensure even saturation and reliable coverage.

• Process according to recommended time (per hair condition, starting level, and developer strength), monitoring for even deposit and avoiding over-processing.

• Rinse, shampoo with a color-safe shampoo, and follow with a conditioner or treatment to seal in moisture and maintain hair health after dyeing. Because the formula is designed to be gentler, after-care ensures optimal shine and longevity.

Q: What results should clients expect after using the Merlot Series?
A: Clients can expect:

• Deep, rich red-brown / mahogany / warm brunette tones with vibrant color pay-off and depth.

• Uniform, opaque coverage — even over grays or previously colored hair.

• A glossy, polished, salon-quality finish with shine and dimension, thanks to the Opalescent Creme formula.

• Long-lasting color retention, given proper after-care (color-safe maintenance, conditioning, and gentle styling).

Q: Why choose Merlot Series over other color lines or highlight/lightening services?
A: The Merlot Series simplifies achieving rich, saturated red-brown or mahogany shades without needing a separate bleaching or lightening step. Because it’s a permanent/demi-permanent crème color, it’s less damaging than repeated bleach or high-lift services — especially when hair integrity, scalp comfort, and shine are priorities. The low-ammonia, high-pigment formula makes it versatile for corrective coloring, covering grays, or refreshing brunette/red tones with reduced chemical stress compared to harsher alternatives.