Scruples True Integrity Creme Color - Mocha Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ

Q: What is the Mocha Series of True Integrity Crème Color?
A: The Mocha Series is part of the True Integrity / Opalescent Crème Colour system from Scruples — a low-ammonia permanent (or demi-permanent, depending on developer) hair-color line. It’s formulated to produce rich gold-violet / gold-violet-brown / mocha-toned shades with full pigment deposit, reliable coverage (including on gray hair), and a glossy, opalescent finish. 

Q: What are the main benefits of using Mocha Series?
A:

• Provides rich, fashion-forward mocha-toned shades (shades like 5GV, 6GV, 7GV, 8GV, etc.) — giving stylists a warm, deep blend of gold + violet tones for a sophisticated brunette or brunette-blonde result. 

• Offers expert gray hair coverage even with the richer mocha shades — good for clients wanting depth and coverage in one step. 

• Uses a low-ammonia formula (less than 1% when mixed) — which tends to be gentler on hair and scalp compared to high-ammonia dyes, while still delivering permanent results. 

• Results in an opal-like, glossy finish — the “Opalescent Crème Colour” system is designed to deliver translucent reflection + opaque coverage, resulting in hair that looks rich, shiny, and vibrant, not flat or dull. 

• “True to level, true to swatch” — so stylists can rely on consistency and predictability when choosing shades from Mocha Series. 

Q: Who is the Mocha Series best suited for (hair types / client profiles)?
A: The Mocha Series is ideal for:

• Clients seeking rich, warm, mocha-toned brunettes or brunette-blondes rather than ash or neutral tones.

• Clients wanting full coverage including for gray or resistant hair, but with a deep, glossy finish instead of a flat neutral color.

• Hair that may be previously colored or chemically treated — since the low-ammonia formula is less aggressive.

• Stylists seeking fashion-forward, salon-quality brunette shades with reliable consistency and manageable maintenance.

Q: How should stylists mix and apply Mocha Series for best results?
A: According to the True Integrity system:

• Mix the color with developer at the standard ratio of 1 part color : 1.5 parts developer. 

• Apply to dry, unwashed hair using bowl & brush (or suitable applicator) to ensure even saturation from roots to ends. 

• Process per manufacturer’s instructions (timing depending on hair starting level, condition, and whether you need gray coverage or maximum deposit). Always monitor development especially on treated or porous hair.

• Rinse, shampoo with a color-safe or recommended shampoo, then apply a conditioner or treatment to seal in moisture, protect hair integrity, and enhance shine. Because the formula includes conditioning and protective ingredients (hydrolyzed proteins, UV absorbers, silicone conditioners, mucopolysaccharides) in the “Protective Barrier Complex (PBX®)”, proper after-care helps maintain color vibrancy and hair health.

Q: What results can clients expect after using Mocha Series?
A: Clients should expect:

• Hair with rich mocha / gold-violet / brunette-blonde tones, with depth and warmth rather than flat brown.

• Even, saturated color with reliable gray coverage (when used with appropriate developer).

• A glossy, shiny finish with opalescent reflection — giving hair healthy-looking shine and dimension, not dull or lifeless.

• Long-lasting color that retains richness and vibrancy — especially if maintained with color-safe care and proper conditioning.

Q: Why choose Mocha Series instead of neutral brown dyes or high-lift/bleach + tone services?
A: The Mocha Series offers a balance — you get depth, richness, and a fashion-forward tone without the need for bleach or aggressive lightening, making it less damaging. Because it’s low-ammonia and includes protective / conditioning agents, it’s gentler while still delivering permanent results, making it a great choice for clients seeking a rich brunette tone with minimal compromises to hair integrity.