Scruples True Integrity Creme Color - Olive Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ 

Q: What is Scruples True Integrity Crème Color — Olive Series?
A: The Olive Series is part of the True Integrity (Opalescent) Crème Colour line — a low-ammonia permanent (or demi-permanent, depending on developer used) hair-color system. The Olive Series delivers green-ash / “olive-toned ash” shades (e.g. 3GrA, 4GrA, 5GrA, 6GrA) — ideal for neutralizing warmth or achieving cool, ashy brown/ash-toned results. 

Q: What makes the Olive Series different — what are its key benefits?
A:

• Provides cool, green-ash / olive-ash tones, ideal for clients wanting to neutralize warm undertones or shift brunette hair to a cooler ash-brown. 

• Offers permanent or demi-permanent coverage with a low-ammonia formula (less than 1% when mixed), which is gentler on hair and scalp than many traditional permanent dyes. 

• Gives expert gray / white hair coverage when formulated properly — making it suitable for clients needing coverage but desiring a cool ash result.

• Delivers the brand’s “opalescent finish”: translucent-like reflection + opaque coverage — meaning hair appears shiny, multi-dimensional, and healthy rather than flat. 

• Designed to be “true to level & true to swatch” — helps stylists achieve predictable, repeatable results across clients. 

Q: Who is the Olive Series best suited for — what hair types or client needs?
A: Olive Series is ideal for:

• Clients wanting a cool, ash-brown or green-ash finish rather than warm or golden tones.

• Clients with naturally dark hair, medium brown hair, or previously colored hair who want to shift tone without over-lightening.

• Clients requiring gray/white coverage but preferring a cooler, modern shade.

• Stylists and salons offering trend-driven, fashion-forward ash/olive shades — for clients seeking subtle but stylish tone changes.

• Clients concerned about hair/scalp sensitivity or frequent coloring — the low-ammonia formula reduces chemical stress.

Q: How should stylists mix & apply the Olive Series for best results?
A: According to the manufacturer’s instructions for the True Integrity system: 

1. Mix the crème color with developer at a 1 part color : 1.5 parts Pure-Oxi creme developer. 

2. Apply on dry, unwashed hair using a bowl and brush to ensure even saturation from root to ends. 

3. Process according to the hair’s natural level, history, and desired result — monitor carefully especially if hair has been previously colored or is resistant/porous. After processing, rinse thoroughly. 

4. Shampoo with a color-safe shampoo, then follow with a conditioner or treatment to lock in moisture, protect hair integrity, and preserve tone. Because the formula includes conditioning and protective ingredients (as part of its “Protective Barrier Complex”), proper after-care helps maintain shine and color longevity. 

Q: What kind of results can clients expect after using Olive Series?
A: Clients using Olive Series can expect:

• Hair with cool/ash or green-ash undertones and natural-looking brown/ash-brown shades depending on starting level (not warm or brassy).

• Even, consistent grey/white hair coverage when formulated with the right developer, while maintaining cool tone.

• Hair with a glossy, opalescent finish, multi-dimensional tone depth, and healthy-looking shine rather than flat color.

• A long-lasting shade (permanent or demi-permanent depending on developer) with predictable results — especially helpful for stylists who want reliable outcomes across clients.

Q: Why choose Olive Series over standard brown shades or over bleaching + toning?
A: The Olive Series provides a simpler, gentler way to achieve cool ash-brown or olive-ash tones without needing bleach or lightening — reducing chemical stress and potential damage. Because it’s low-ammonia, it’s a good choice for clients who regularly color, have sensitive scalp, or want to maintain hair integrity. And because of its tone-neutralizing ash/green-ash profile, it’s especially useful when transitioning away from warm tones or when aiming for a modern, fashion-oriented ash/brown look.