Scruples TWISTED Curl Defining Creme

Conditioning and styling agent produces frizz-free, springy curl without leaving hair stiff or crunchy.4 oz (142g)

See Our Salon Curl Collection

• Defrizzes for conditioned curls
• Controls and manages unruly hair
• Defines and enhances curls
• Dries without stiffness

FAQ – Scruples TWISTED Curl Defining Creme

Q1. What is TWISTED Curl Defining Creme and what does it do?
A1. TWISTED Curl Defining Creme is a styling & conditioning product from Scruples formulated to define and enhance natural curls. It helps control frizz, manage unruly hair, and create defined, springy curls — all while conditioning hair and avoiding stiffness or crunchiness.

Q2. What are the main benefits of using this curl creme on curly, wavy, or textured hair?
A2. The curl creme:

• Defines and separates curls for a polished, uniform look.

• Provides soft hold without making hair crunchy or stiff.

• Reduces frizz and helps hair remain smooth and manageable, even in humid or damp environments.

• Adds shine, bounce, and natural movement — enhancing curl texture and definition over time. 

Q3. How should stylists or clients apply TWISTED Curl Defining Creme for best results?
A3. For best results:

• Work a small amount between palms, then distribute evenly from roots to ends on towel-damp hair after washing.

• Scrunch or “twist” curls by hand (or use finger-coiling) to enhance natural curl pattern.

• Allow hair to air-dry or diffuse gently — avoid over-brushing which can separate curls and cause frizz. (Because the creme dries without stiffness, curls remain soft and defined.) 

Q4. What hair types or textures is this product best suited for?
A4. TWISTED Curl Defining Creme is ideal for all curl types — from loose waves to tighter curls or coils. It works well on natural hair, perm-textured hair, or color-treated curls that need definition, moisture, frizz control, and soft hold.

Q5. Will using this creme make hair feel heavy or leave buildup over time?
A5. The formulation is designed to define curls while remaining light — curls dry without stiffness or crunch, and the conditioning/styling balance helps avoid the heavy or weighed-down feel associated with some curl creams.
As with any styling product, using a moderate amount and properly clarifying hair periodically helps prevent potential buildup.

Q6. What hair-care benefits beyond curl definition does TWISTED Curl Defining Creme offer?
A6. Besides styling, the product also acts as a conditioning cream — helping to moisturize, soften, and protect curls. It helps maintain hair health and manageability even with frequent styling, making it a good maintenance tool for clients with curly or textured hair.