Scruples Platinum Shine Toning Shampoo

Violet colorant neutralizes unwanted yellow and orange tones in the hair, leaving it looking cool, toned and healthy
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• Gentle, sulfate-free formula
• Neutralizes warm / brassy tones in brown, blonde and gray hair
• Deep purple toning base

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FAQ 

Q: What is Scruples Platinum Shine Toning Shampoo?
A: It is a sulfate-free toning shampoo from Scruples designed to neutralize warm or brassy tones in blonde, gray, light brown, or highlighted hair — helping maintain cool, bright, and vibrant color between salon visits. 

Q: What does it do — what are its main benefits?
A:

• Neutralizes unwanted yellow or orange tones to eliminate brassiness and restore cool, clean tones. 

• Adds shine and healthy-looking brightness to light or color-treated hair. 

• Formulated with conditioning and protective ingredients (like chamomile extract, sea kelp extract, and Scruples’ PBX® complex) to help support hair health, moisture retention, and smoothness while toning. 

• Gentle enough for regular use, reducing the risk of over-drying compared to harsher clarifying shampoos. 

Q: Who should use this shampoo?
A: It’s ideal for clients with:

• Bleached, highlighted, platinum, silver, or light blonde hair that tends to develop brassiness.

• Gray or light brown hair where a cooler, neutral tone is desired.

• Color-treated hair that needs both cleansing and toning.

• Anyone wanting to maintain salon-fresh tone, shine, and vibrancy between visits. 

Q: How should it be used for best results?
A:

1. Apply to wet hair, massage to a rich lather, and rinse thoroughly. 

2. For lighter toning — or to tone more gently — dilute with a regular shampoo or use less frequently. 

3. Use once a week (or as needed) to maintain tonal balance and prevent brassiness — especially for platinum or very light hair. 

4. Follow with a good conditioner (preferably something moisturizing or color-safe) to restore softness and hydration. 

Q: Is this shampoo safe for all hair types and color-treated hair?
A: Yes. Because it’s sulfate-free and formulated to tone rather than strip, it’s safe for color-treated, highlighted, bleached, or naturally light hair — and can be used on fine to coarse hair types. 

Q: What kind of results can clients expect after using Platinum Shine Toning Shampoo?
A: Clients can expect cooler, brighter-toned hair with reduced brassiness, enhanced shine and vibrancy, smoother texture, and an overall polished, salon-fresh look. Over regular use, hair tone stays more stable and color longevity improves between salon visits.