Redken - Pliable Paste

AQUA / WATER / EAU • BUTYLENE GLYCOL • STEARETH-20 • CETEARYL ALCOHOL • PVP • PPG-5-CETETH-20 • DIMETHICONE • PEG-100 STEARATE • GLYCERYL STEARATE • PROPYLENE GLYCOL CETETH-3 ACETATE • PHENOXYETHANOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PARFUM / FRAGRANCE • METHYLPARABEN • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • ETHYLPARABEN • PEG-90M • DISODIUM EDTA • HEXYL CINNAMAL • BENZYL SALICYLATE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • LINALOOL • BENZYL ALCOHOL • FUMARIC ACID • CITRONELLOL • GERANIOL • COUMARIN • CI 42090 / BLUE 1 • CI 17200 / RED 33

FAQs

1. What hair types and styling goals is this product best for?
This paste is ideal for all hair types, but especially effective for short to medium lengths, layered cuts, or styles where texture, movement and definition are key. It’s great when you want a style you can re-work, twist or redefine through the day.

2. What key benefits should stylists highlight to their clients?

• Medium control with flexible, pliable hold — you can shape or twist the hair without it going stiff.

• Leaves hair looking moist and natural, not stiff, flaky or weighed down.

• The formula includes wheat proteins + lightweight polymers — supporting hair texture and control without heavy coating.

3. How should stylists apply it in a salon or recommend it for take-home use?
Rub a small amount between palms, then apply through damp or dry hair, distributing through lengths and ends or where texture is desired. Shape, twist or mold the style as needed. Because the paste is re-workable, you can instruct clients they can “play with it” throughout the day.

4. Will it weigh hair down or leave residue/flakes?
No — it’s specifically designed to keep hair flexible and light. The styling paste is formulated to shampoo out easily and avoid build-up or flaking. Stylists still should recommend modest amounts for finer hair to maintain movement. 

5. What makes this product stand out compared with other styling pastes or texturizers?

• Unlike firm-hold gels or stiff pastes, this one offers texture + flexibility, not just hold. That means you can reshape or refresh the style during the day.

• Ideal for salons who want to upsell a styling finish product that gives clients professional feel and versatility, not just “locked-in hair”.

• The combination of texturizing ability + natural finish + lightweight feel positions it as a premium add-on for clients looking for more than just “hold”.