BBCOS Purple Blue Glow Serum

A perfect blonde in all circumstances thanks to the rebalancing action of the chamomile ferment inside Glow Serum: it protects the hair from atmospheric agents and gives homogeneity to the fiber.

Active principles:

• hyaluronic acid
• fermented blueberry
• fermented chamomile

Strengths:

• enhances the radiance of blond and bleached hair
• protects against weathering
• seals split ends and gives homogeneity to the fiber
• lightly fixes the hairstyle, without weighing it down

1. What is the BBcos Purple Blue Glow Serum and what does it do?
This is a professional lightweight, leave-in serum designed to instantly neutralize unwanted yellow, orange, and brassy tones in blonde, bleached, silver, and highlighted hair while adding high-impact gloss and luminosity.

2. How do the Purple and Blue pigments work?
The combination of pigments targets a wider spectrum of brassiness than purple alone: Purple pigments neutralize yellow undertones (common in platinum and white blonde hair), while Blue pigments cancel out orange tones (often found in darker blonde or brunette highlights). This ensures a cooler, more balanced blonde result.

3. Does it provide any additional hair benefits?
Yes. Beyond toning, the serum is typically formulated with conditioning agents to smooth the hair cuticle, reduce frizz, and add hydration, leaving hair feeling silky and looking healthy without weighing it down.

4. How do I use it for best results?

• On Damp Hair: Apply 1-2 pumps to towel-dried hair before blow-drying to distribute the toning effect evenly and add heat protection.

• On Dry Hair: Apply a small amount to dry hair as a finishing treatment to target specific brassy areas, add shine, or refresh the tone between washes.

5. Can I use it every day?
Yes, the serum is generally gentle enough for daily use as a shine and tone refresher. However, depending on the intensity of the pigments, daily use might lead to over-toning (a slight violet/blue hue). Start with a small amount and adjust frequency based on your hair's porosity.

6. Is it suitable for natural or highlighted hair?
Yes, it is perfect for maintaining natural grey/white hair to prevent yellowing, refreshing highlighted or balayaged hair between salon visits, and toning platinum, silver, or icy blonde hair.

7. How long does it take to see the toning effect?
The toning effect is instant. As soon as the serum is applied and distributed, the violet and blue pigments immediately neutralize warmth, providing a cooler finish that lasts until your next wash.

8. What are the quality and formulation claims?
BBcos products are generally formulated according to high European safety standards, are paraben-free, and are not tested on animals (cruelty-free).

9. What sizes are available?
This serum is typically available in a professional size suitable for daily use, usually around 100ml to 150ml.

10. Is this a leave-in or rinse-out product?
It is a leave-in serum. You apply it to clean hair and do not rinse it out. It acts as both a styler and a treatment.