Redken - Acidic Color Gloss Shampoo

THE BENEFITS

The latest innovation in color care, Redken's Acidic Color Gloss Shampoo is a revolutionary shampoo that extends color and provides salon-like shine. This sulfate-free shampoo provides long-lasting color vibrancy for up to 32 washes* and locks in intense molecular-level shine for up to 76% shinier hair**. The acidic pH formula with amino acids and vitamin E help seal the cuticle and lock in shine to protect color from fading and dulling that may be caused by water and heat. Use as a complete routine with Acidic Color Gloss Activated Glass Gloss Treatment, Conditioner and Heat Protection Leave-In Treatment.

KEY BENEFITS:

THE SUSTAINABILITY

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FAQs

1. What hair types and concerns is this shampoo designed for?
This shampoo is formulated for color-treated hair that’s looking dull, flat, or prone to fading. It works for all textures of dyed hair needing protection of vibrancy and shine.

2. What are the key benefits stylists should highlight to clients?

• Helps extend color vibrancy for up to 32 washes when used with the matching conditioner.

• Delivers intense, molecular-level shine—hair appears glossier and more salon-fresh.

• pH-balanced (“acidic pH”) formula helps seal the cuticle and lock in shine, thereby protecting color from fading or dulling due to water, heat or styling.

• Sulfate-free, making it gentler for treated hair and better suited for maintaining both color and condition.

3. How should stylists apply it in a salon or professional setting?
Apply to wet hair, massage into the scalp and through lengths & ends until lather appears, then rinse thoroughly. Follow with the matching conditioner (and optionally treatment) for full system impact.

4. Will it weigh hair down or leave residue?
No – although it offers intense shine and color care, the formula is designed for color-treated hair and avoids heavy residue when used properly. Stylists should still ensure the correct amount and rinse well for finer textures.

5. What makes this product stand out compared with generic color-shampoos?
Unlike many that focus just on “color safe”, this one blends acidic pH technology, amino acids + vitamin E, and a shine-boosting/ cuticle-sealing approach. That combination makes it especially relevant for salons serving clients who demand both long-lasting vibrancy and glossy finish.

6. Any stylist tip for maximizing results?

• Use the full system: shampoo + conditioner + gloss treatment if possible.

• For clients with brittle or overly processed hair, remind them that while this shampoo helps protect and brighten color, additional bond-repair treatments might still be needed.

• Highlight the “32 washes” claim to show value: helps clients understand how this supports their investment in color services.