Redken - Acidic Moisture Concentrate 10%

DIRECTIONS: Assess your client's need for protein and/ or moisture in hair. Acidic Moisture = for dry hair needing moisture. Acidic Protein = for damaged hair needing strength.

• After shampooing, determine if you are using Acidic Moisture as a stand alone or if you will be mixing with Acidic Protein.

• If as a stand alone, apply up to 15ml (1 dose = 5ml) of Acidic Moisture Concentrate to towel dried hair.

• If needed, mix together with Acidic Protein Amino Concentrate (total mixture should not exceed 15ml) and apply.

• Leave on 5 minutes. Do not rinse. Follow with Acidic pH Sealer.

• In case of contact with eyes, rinse them immediately

Ingredients
AQUA / WATER / EAU, GLYCERIN, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, SODIUM PCA, PHENOXYETHANOL, PARFUM / FRAGRANCE, TRIDECETH-6, CHLORHEXIDINE DIGLUCONATE, BENZYL ALCOHOL, LINALOOL, CETRIMONIUM CHLORIDE, HEXYL CINNAMAL, SODIUM HYALURONATE

1. What hair types and service-goals is this product best for?
This express permanent liquid hair colour is ideal for stylists looking to deliver fast yet professional results—especially for clients needing grey coverage or root refreshes in a quick turnaround. The formula is designed for all hair types and textures, particularly for services with short-visit windows.

2. What standout benefits should stylists highlight to clients?

• Up to 100% reliable grey coverage in just 10 minutes of processing time. 

• Includes “Smart Pause Technology” which helps prevent over-processing even if the timing extends slightly beyond 10 minutes (virtually same results from 10-15 minutes).

• Liquid format for quick saturation and efficient application, helping stylists serve more clients or shorter appointment times. 

• 1:1 shade match with the original Color Gels Lacquers range — so switching to this quick version doesn’t require changing shade families or risk banding.

3. How should stylists apply it in-salon (and what take-home guidance should clients follow)?

• Mix in a 1:1 ratio (colour : 20-volume developer) as per brand protocol. 

• Apply promptly after mixing (liquid begins oxidising as soon as mixer is prepared) and ensure full saturation of hair for best results. Application technique is important given the fast processing.

• Process for 10 minutes (or up to 15 minutes with the built-in safeguard). Avoid heat. Rinse thoroughly, follow with conditioner-care.

• For clients at home: Advise they maintain their colour with professional colour-safe after-care, emphasise that this product is best for root touch-ups or grey-blend rather than full heavy lift. 

4. Will this product weigh hair down, leave residue or compromise texture/movement?
No — the formula is crafted for efficient permanent colour performance while maintaining hair texture and movement. It doesn’t rely on heavy pastes or long processing, so hair remains manageable. As always, stylist assessment of porosity, previous processing and condition is key to optimal finish.

5. What makes this product stand out compared with generic express colour lines?

• One of the few professional-grade permanent colours processing in 10 minutes with full grey coverage claims.

• The liquid format (rather than cream/paste) supports faster application, which is ideal for high-efficiency salons or back-bar systems.

• The “Smart Pause Technology” adds a layer of forgiveness for smaller overshoots in timing—important in fast-paced environments.

• For your distributor-to-salon Shopify model, this product supports a service narrative: “premium express permanent colour with professional performance” — enabling upsell for premium results in less time.