Redken - Color Extend Magnetics Sulfate Free Shampoo for Color Treated Hair

Aqua/Water Cetearyl Alcohol Amodimethicone Cetyl Esters Parfum/Fragrance Cetrimonium Chloride Dipalmitoylethyl Hydroxyethylmonium Methosulfate Trideceth-5 Phenoxyethanol Glycerin Trideceth-6 Benzophenone-4 Trideceth-10 Sodium Cocoyl Amino Acids Butylene Glycol Benzyl Salicylate Chlorhexidine Digluconate Limonene Linalool Potassium Dimethicone Peg-7 Panthenyl Phosphate Benzyl Alcohol Sodium Sarcosinate Propylene Glycol Hydroxycitronellal Alpha-Isomethyl Ionone Arginine Serine 2-Oleamido-1 3- Octadecanediol Hydrolyzed Soy Protein Glutamic Acid Citronellol Hexyl Cinnamal Acetic Acid Sodium Hydroxide Camellia Sinensis Leaf Extract Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol Sodium Chloride Potassium Sorbate Bambusa Vulgaris Sap Extract Sorbic Acid Tetrasodium Edta (D184707/1).

FAQs 

1 - What is this shampoo and who should use it?

• A sulfate-free shampoo formulated specifically for color-treated hair. 

• Good for all hair types and textures that are dyed, highlighted, or have permanent color — especially clients who want to preserve their color’s vibrancy. 

2 - What benefits does it provide?

• Gently cleanses hair without stripping color — helps maintain tone and reduces color fading.

• Uses an acidic formula that balances hair’s pH, which supports longer-lasting, vibrant color. 

• Enriched with amino-ions/amino-acids to help seal in color and protect hair structure. 

• Helps keep hair soft, smooth, and shiny while preserving color — making it easier to detangle and style.

3 - How should it be used (salon or at-home)?

1. Wet hair and apply shampoo, gently massage into a lather from roots to ends.

2. Rinse thoroughly, then follow with a conditioner (ideally from the matching Color Extend Magnetics line) for optimal results. 

3. Use regularly — frequency depends on how often the client washes hair and how often they need color upkeep.

4 - Will it weigh hair down or interfere with styling?

• No — because it’s sulfate-free and formulated as a color-safe cleanser, it avoids heavy stripping or buildup, helping hair stay light, healthy, and styling-ready. 

5 - Why choose this shampoo instead of a regular shampoo?

• Because it specifically protects color-treated hair: it prevents fading, preserves vibrance, and prolongs salon color results.

• It balances pH and helps maintain hair health while cleansing — which general shampoos with sulfates might not do when used on dyed hair. 

• As part of a full color-care routine (shampoo + conditioner + care products), it supports longevity of color and overall hair quality — a valuable selling point for salon clients wanting lasting results.

FAQ – Redken Color Extend Magnetics Sulfate-Free Shampoo

Q1. What is this shampoo and what does it do?
A: This shampoo is a sulfate-free, color-safe cleanser specifically formulated for color-treated hair. It gently cleanses the hair without stripping color or moisture, while helping to maintain color vibrancy, shine, and softness. 

Q2. What types of hair or hair conditions is it best for?
A: It’s ideal for any color-treated hair — whether permanent dye, highlights, balayage, or chemically processed hair. It works on all hair types and textures (fine, thick, straight, curly, etc.) where maintaining color integrity and hair health is a priority. 

Q3. What makes this shampoo color-safe and different from regular shampoos?
A: Because it is sulfate-free and formulated with a “multi-targeted delivery system,” it cleanses without harsh sulfates that can strip pigment. Its acidic pH helps balance hair’s pH and “seal in” color — reducing fade between salon services. 

Also, it uses amino-ions and proteins to help strengthen hair fibers while cleansing. 

Q4. How should stylists recommend clients use it for best results?
A: Use on wet hair, massage gently into a lather, then rinse thoroughly. For best maintenance of color and hair health, use with the matching conditioner from the same line to lock in moisture and vibrancy. 

Q5. Does it work only on freshly colored hair, or can it be used on faded/dull hair?
A: It’s suitable both right after coloring and on hair that has started to fade or feel dry/dull. Regular use helps maintain color vibrancy and overall hair health, helping dull hair regain shine and softness. 

Q6. Will it leave hair heavy, greasy, or weighed down?
A: No — the formula is described as a lightweight, non-stripping, gentle cleanser that leaves hair “soft, flexible” rather than heavy. 

Q7. Is this shampoo appropriate for chemically treated or heat-styled hair, not just colored hair?
A: Yes — because it is gentle, sulfate-free, and helps strengthen hair from root to tip with its protein complex, it’s appropriate for hair that undergoes chemical treatments or frequent styling. It helps cleanse without further damage, while maintaining color and health. 

Q8. Why should a salon or stylist consider offering this shampoo to clients?
A: It supports extended color life and healthier-looking hair — a major selling point for clients investing in salon color services. As a professional-grade sulfate-free cleanser with protective and strengthening benefits, it adds value to after-color care routines, encouraging repeat retail.