Redken - PRO-OXIDE Cream Developer 20-Volume For Lightener and Hair Color

• Color Fusion may be applied with a bowl and brush or bottle using a Traditional or Modern Virgin Application.
• Apply color generously using fine 1/4" diagonal partings. Cross-check application.
• Process at room temperature.
• Follow with Color Extend Shampoo and Conditioner.

FAQs

1. What is this product and who should stylists use it for?
The PRO-OXIDE Cream Developer 10-Volume is a professional-grade oxidising developer designed specifically for use with several Redken colour systems (such as Color Fusion, Color Gels Lacquers, etc.). 
It’s ideal for services where minimal lift or tone-on-tone deposit is required (for example, matching, refreshing, or subtle changes) while still delivering predictable performance.

2. What key benefits should stylists highlight to clients?

• The developer has a smooth, creamy consistency for easy mixing and controlled application.

• It’s stabilised and formulated to provide predictable results across hair types and applications, reducing guesswork in service.

• Because it’s a 10-volume (3% peroxide) strength, it’s gentle on the hair compared to higher volumes — useful in services prioritising condition, tone deposit or refresh rather than high lift.

3. How should stylists apply it in salon (and what home-care advice should clients receive)?

• Mix the developer with the corresponding Redken colour product at the correct ratio (per brand instructions). For many Color Fusion / Color Gels services the recommendation is a 1:1 mix ratio.

• Apply to prepared hair (clean, demarcated sections), ensure full saturation, and process at room temperature following timing guidelines for the colour system being used.

• After service, rinse thoroughly and use colour-safe and condition-enhancing after-care. For clients: emphasise using a quality shampoo/conditioner and protecting from UV/heat to maintain colour result and hair health.

4. Will it weigh hair down or affect texture negatively?
No — when used properly, this developer supports standard colour services without altering the hair’s feel or movement. The smooth, creamy formula is designed to mix cleanly rather than contribute additional build-up or stiffness. Stylists should still assess hair condition (porosity, prior processing) and choose the correct developer volume and timing to preserve texture and movement.

5. What makes this developer stand out compared to generic or “house-brand” developers?

• It’s specifically formulated for Redken’s professional colour lines, meaning it aligns with their systems and performance claims (rather than a generic “one-size” developer).

• The consistency and stability give stylists more control over mixing and application, which supports quality services and helps reduce errors.

• For your distributor-to-salon model: this is a “service essential” item rather than just a consumable—they can upsell it as part of the premium colour system workflow and emphasise the importance of using the correct developer for consistent and high-end results.