Redken - Shades EQ Gloss Demi-Permanent Color Hair Toner 2 oz

AQUA / WATER / EAU ISOPROPYL ALCOHOL SODIUM C14-16 OLEFIN SULFONATE DECETH-3 PROPYLENE GLYCOL COCAMIDE MIPA OLEYL ALCOHOL PPG-2 BUTYL ETHER LAURYL ALCOHOL PEG/PPG-4/12 DIMETHICONE PPG-5-CETETH-10 PHOSPHATE SODIUM SULFITE COCO-BETAINE ETHANOLAMINE MYRISTYL ALCOHOL PARFUM / FRAGRANCE SODIUM CHLORIDE ERYTHORBIC ACID CETYL ALCOHOL SODIUM CITRATE WHEAT AMINO ACIDS BENZOIC ACID EDTA TETRASODIUM EDTA THIOGLYCERIN PHENOXYETHANOL DISODIUM EDTA BHT POTASSIUM SORBATE PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE SODIUM METABISULFITE

[+/- MAY CONTAIN / PEUT CONTENIR TOLUENE-2,5-DIAMINE 2-AMINO-6-CHLORO-4-NITROPHENOL 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE m-AMINOPHENOL 4-CHLORORESORCINOL 2-NITRO-5-GLYCERYL METHYLANILINE 3-NITRO-P-HYDROXYETHYLAMINOPHENOL HC RED NO. 3 RESORCINOL 2,4-DIAMINOPHENOXYETHANOL HCl 5-AMINO-6-CHLORO-o-CRESOL 4-AMINO-2-HYDROXYTOLUENE p-PHENYLENEDIAMINE 2-METHYLRESORCINOL p-AMINOPHENOL 6-HYDROXYINDOLE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE 2-AMINO-3-HYDROXYPYRIDINE]

• Acidic pH: ensures gentle processing for outstanding condition and shine
• Long-Lasting Colorants: creates vibrant color that fades on tone
• No-Ammonia No-Lift Formula: minimizes swelling and cuticle damage
• Wheat Amino Acids: helps lock in moisture and protect condition of hair
• Silicone: improves shine and wet combability

FAQs

1. What is Shades EQ Gloss and who is it best for?
Shades EQ Gloss is a no-ammonia, acidic pH demi-permanent toner designed to refresh color, tone blondes, add shine, and correct unwanted undertones. It’s ideal for clients with pre-lightened, color-treated, dull, or brassy hair, and for anyone who wants a glossy, conditioned finish without commitment.

2. What key benefits should stylists highlight to clients?

• Adds intense shine and leaves hair looking and feeling healthier.

• Neutralizes brassiness and refines tone for blondes, highlights, balayage and brunettes.

• Conditions while depositing tone — great for mid-shaft/ends refresh without damage.

• Ammonia-free and acidic, so it helps smooth the cuticle and protect hair integrity.

• Perfect for in-between appointments to revive faded color.

3. How should stylists apply it in the salon?

• Mix 1:1 with the correct Shades EQ Processing Solution (liquid or precision gel).

• Apply to clean, towel-dried hair (or dry hair depending on technique).

• Process for 20 minutes at room temperature (up to 40 minutes for resistant hair).

• Rinse thoroughly and follow with color-safe care.

4. Will it weigh hair down or change hair texture?
No — Shades EQ Gloss is known for its lightweight, conditioning finish. It enhances shine and softness without heaviness, crunch, or buildup. It’s especially beneficial on lightened or porous hair that needs extra conditioning.

5. What makes Shades EQ Gloss stand out from other demi-permanent toners?

• The acidic pH keeps hair feeling smooth and healthy instead of swollen or rough.

• Formulated for ultra-consistent toning with a huge shade range for custom blends.

• No lift — just pure tone, shine and control.

• Trusted by stylists worldwide as the industry standard for professional toning and glossing services.