Scruples True Integrity Creme Color - Blackberry Series

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ 

Q: What is Scruples True Integrity Crème Color — Blackberry Series?
A: The Blackberry Series is a line within Scruples’ True Integrity permanent/demi-permanent crème haircolor system. It offers rich, fashion-forward shades (violet-red, violet-red-brown, and other “VR/Blackberry” tones) that deliver vibrant color payoff and a distinctive, fashionable look. 

• Vivid, fashion-forward color — ideal when clients want richer, more intense violet-red / red-brown shades instead of natural neutrals. 

• Low-ammonia formula — the True Integrity system is formulated with less than 1% ammonia when mixed, making it gentler on hair and scalp than traditional high-ammonia dyes.

• Expert gray/white hair coverage — even with vivid tones, the Blackberry Series provides reliable coverage for clients with grays or previously colored hair. 

• Opalescent finish and shine — after application, hair reflects richer, deeper pigment and retains shine thanks to Scruples’ “Protective Barrier Complex (PBX®)” and conditioning blend (botanicals + proteins) built into the formula. 

• True-to-level & true-to-swatch consistency — the color calibration across the series helps ensure predictable & consistent results, which is especially useful for stylists working with multiple clients. 

• Clients seeking vibrant, fashion-forward shades (reds, violet-red, red-brown) instead of natural/neutral tones.

• Clients needing gray coverage with bold pigment — for example, clients with grays who want red or violet-based tones.

• Stylists offering custom, trend-driven color services (creative reds, rich browns, vivid fashion shades) — useful in salons aiming for modern looks.

• Clients who want a gentler coloring experience, especially those with previously processed or sensitive hair/scalp, thanks to the low-ammonia formula.

1. Mix 1 part color (Blackberry shade) with 1.5 parts developer (use the appropriate volume as per desired lift/deposit). 

2. Apply to dry, unwashed hair using bowl and brush to ensure even saturation. 

3. Process according to manufacturer’s processing time instructions — checking periodically, especially with vivid or high-pigment shades. 

4. After processing, shampoo with a color-safe or recommended shampoo, then apply a conditioner or treatment to lock in moisture and seal the color. 

5. For clients with previously lightened or porous hair, consider prepping hair (e.g. clarifying then conditioning) and using a lower-volume developer to minimize damage and maintain integrity. Many professionals suggest a pre-service clarification for best penetration. 

Q: What results can clients expect after using Blackberry Series?
A: Clients should see:

• Rich, saturated violet-red / red-brown tones with vibrant color payoff — ideal for fashion-forward clients or those seeking bold shades.

• Good gray coverage while maintaining vividness and depth of color.

• Healthy-looking shine and smoothness, thanks to the conditioning agents and protective complex in the formula.

• Long-lasting color retention with consistent tone and minimal fading (provided proper aftercare and color-safe maintenance).

• Predictable results — because the system is calibrated “true to level & true to swatch,” clients/stylists can expect reliable outcomes across applications.