Scruples True Integrity Creme Color- Conceal

A low-ammonia permanent and demi-permanent creme hair color system.net wt 2.05 oz (58.2g) (60ml)

• A low-ammonia permanent and demi-permanent creme hair color system.
• Creates beautiful, rich looking shades and fashion forward color.
• Provides expert gray coverage.
• Leaves hair with an opalescent finish.
• Low ammonia; less than 1% when mixed.
• True to level, true to swatch.

NOTE:

• Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc

FAQ – Scruples True Integrity Creme Color – Conceal

Q1. What is True Integrity “Conceal” and what makes it different from standard permanent hair color?
A1. True Integrity “Conceal” is part of the Scruples True Integrity Opalescent Creme Color line. It’s a low-ammonia permanent (or demi-permanent depending on developer) hair-color formula designed for expert gray coverage and color deposit at natural hair levels. 
Because it uses a low-ammonia base (less than 1% when mixed), it tends to be gentler on hair than many traditional permanent dyes — making it suitable for clients looking for rich, lasting color without overly harsh chemicals.

Q2. What is the “Conceal” additive and when should stylists use it?
A2. The “Conceal” variant is a gray-coverage additive within the True Integrity line. It contains a dense dye load with pigments specifically formulated to match what’s often missing from gray hair at darker or lighter levels — thereby anchoring color and ensuring balanced, even gray coverage.
Stylists typically use it when formulating for clients with 25 %–100 % gray hair to achieve reliable coverage and a natural-looking result.

Q3. Does True Integrity Creme Color – Conceal still deliver good shine and hair health benefits?
A3. Yes. The True Integrity Creme Color line (including Conceal) uses a “Protective Barrier Complex (PBX)” that helps deposit color deep into the hair shaft while helping protect hair integrity — promoting color longevity and protecting the hair structure.
Also, the formula mixes into a creamy consistency and is designed to deliver rich, opalescent results that look natural yet vibrant, rather than overly harsh or brassy.

Q4. What is the recommended mixing ratio and how should it be processed?
A4. For standard color services with True Integrity Creme Color, the typical mixing ratio is 1 part color : 1.5 parts developer (e.g., 1 oz color + 1.5 oz developer) when using True Integrity’s recommended creme developer.
For gray coverage using the Conceal additive: the protocol commonly is to use ~¾ oz of the desired shade + Conceal additive + 1.5 oz of developer, especially when gray coverage is 25–100%.
After mixing, apply to dry hair in a bowl-and-brush method, process as per developer chart (depending on developer strength), then shampoo, apply no-peroxide neutralizer if required, and condition.

Q5. What hair-color and client scenarios is Conceal best suited for?
A5. Conceal is ideal for clients who:

• Have 25 % to 100 % gray hair, needing reliable gray coverage.

• Want permanent or demi-permanent results with less ammonia compared to many traditional permanent dyes — helpful for clients concerned about hair damage or scalp sensitivity.

• Desire rich, true-to-level color and an “opalescent finish” — natural-looking tone and shine rather than harsh flat color or overly warm tones.

Q6. Are there any preparation or special considerations stylists should know before using Conceal for gray coverage?
A6. Yes — for optimal deposit and even results, it’s recommended to clarify hair prior to coloring (e.g., using a deep-cleansing shampoo) to remove buildup that might interfere with penetration.
Also, when using Conceal for gray coverage, color balancing the ends during the last 5–10 minutes of the process helps ensure uniform color. If parts of the hair were previously treated with permanent color, stylists should avoid using Conceal additive on those sections — instead remix the formula without Conceal for the treated areas.